{"id":5994,"date":"2013-08-22T16:06:47","date_gmt":"2013-08-22T23:06:47","guid":{"rendered":"http:\/\/www.yola.com\/blog\/?p=5994"},"modified":"2022-02-03T04:32:30","modified_gmt":"2022-02-03T11:32:30","slug":"how-to-use-stock-photography-and-not-look-like-everyone-else","status":"publish","type":"post","link":"https:\/\/www.yola.com\/blog\/how-to-use-stock-photography-and-not-look-like-everyone-else\/","title":{"rendered":"How to Use Stock Photography and Not Look Like Everyone Else"},"content":{"rendered":"<p>Traditionally, stock photography has had a bad reputation for looking unprofessional and not looking realistic. \u00a0However, for many small businesses who do not have access to their own professional photographer, it is their only option. \u00a0Here are 4 tips on how to get the best out of stock photography:<\/p>\n<p><strong>1. \u00a0Use believable images<\/strong><br \/>\nAvoiding cliched stock images such as business people in suits or call center representatives in headsets, these types of images look unbelievable and therefore do not do much for your websites <a title=\"Do Visitors See Your Website as Credible? 5 Questions to Ask Yourself\" href=\"https:\/\/www.yola.com\/blog\/do-visitors-see-your-website-as-credible-5-questions-to-ask-yourself\/\">surface credibility<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5995\" src=\"https:\/\/www.yola.com\/blog\/wp-content\/uploads\/2013\/08\/Fotolia_38089167_XS.jpg\" alt=\"Handshake\" width=\"427\" height=\"281\" \/><\/p>\n<p><a href=\"https:\/\/www.yola.com\/blog\/wp-content\/uploads\/2013\/08\/Fotolia_5499707_XS.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5996\" src=\"https:\/\/www.yola.com\/blog\/wp-content\/uploads\/2013\/08\/Fotolia_5499707_XS.jpg\" alt=\"Face of young charming confident woman with headset\" width=\"424\" height=\"283\" \/><\/a><br \/>\nAnother reason why images may not \u201cbelievable\u201d is because they have been seen before on other websites. \u00a0\u00a0A good way to avoid overused images is by sorting by \u201cNewest\u201d rather than \u201cMost Popular\u201d.<\/p>\n<p><strong>2. \u00a0Stay up to date<\/strong><br \/>\nWhen choosing your stock image, look at the image very closely. \u00a0What type of clothes are the people wearing or what haircut do they have? \u00a0Are they from today\u2019s fashion? \u00a0If not avoid it. \u00a0The same thing applies with tech images &#8211; is the laptop featured an ancient relic or a new macbook pro?<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5997\" src=\"https:\/\/www.yola.com\/blog\/wp-content\/uploads\/2013\/08\/Fotolia_49561379_XS.jpg\" alt=\"Electronic devices isolated on white background\" width=\"319\" height=\"319\" \/><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5998\" src=\"https:\/\/www.yola.com\/blog\/wp-content\/uploads\/2013\/08\/Fotolia_28133850_XS.jpg\" alt=\"Laptop, vector illustration.\" width=\"361\" height=\"291\" \/><br \/>\n<strong>3. \u00a0Don\u2019t compromise on quality<\/strong><br \/>\nStock images come in various sizes and resolutions, for websites you won\u2019t need hi-res images but you should consider where it is being placed on the web page and how large it needs to be. \u00a0Simply resizing a smaller image to make it larger will make it pixelated and look lower in quality. If you are planning on using your images in print you will need it in hi-resolution, check out <a title=\"Choosing file sizes | Alamy\" href=\"http:\/\/alamy.com\/customer\/help\/file-size.asp\" target=\"_blank\" rel=\"noopener noreferrer\">this helpful guide on choosing the right file size<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5999\" src=\"https:\/\/www.yola.com\/blog\/wp-content\/uploads\/2013\/08\/stock-photos01.jpg\" alt=\"file sizing\" width=\"469\" height=\"622\" \/><br \/>\n<strong>4. \u00a0Choose relevant images<\/strong><br \/>\nMake sure the images you choose on your website are relevant to your copy, if there isn\u2019t a strong connection then don\u2019t use the image. \u00a0The images used on your site should reinforce what you are saying in words and therefore should be chosen after you have written your copy, not before or independently of the copy. \u00a0Even the most beautiful image will look unauthentic if the connection between the copy and itself is not there.<\/p>\n<p>If you are having trouble sourcing believable, relevant stock images for your website, why not take your own photos, check out our post on how to <a title=\"Take Pro-Quality Photos \u2013 All It Takes is $12\" href=\"https:\/\/www.yola.com\/blog\/create-a-pro-quality-photo-gallery%e2%80%94all-it-takes-is-12\/\" target=\"_blank\" rel=\"noopener noreferrer\">produce pro-quality photos<\/a> for only $12.<\/p>\n<p>If you are a photographer, take a look at our free website templates for photographers <a href=\"https:\/\/www.yola.com\/template\/photography-website\/\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Traditionally, stock photography has had a bad reputation for looking unprofessional and not looking realistic. \u00a0However, for many small businesses who do not have access to their own professional photographer, it is their only option. \u00a0Here are 4 tips on how to get the best out of stock photography: 1. \u00a0Use believable images Avoiding cliched&hellip;&nbsp;<a href=\"https:\/\/www.yola.com\/blog\/how-to-use-stock-photography-and-not-look-like-everyone-else\/\" class=\"\" rel=\"bookmark\">Read More<span class=\"screen-reader-text\">How to Use Stock Photography and Not Look Like Everyone Else<\/span><\/a><\/p>\n","protected":false},"author":400,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","neve_meta_reading_time":"","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[130],"tags":[396,402,297,403],"class_list":["post-5994","post","type-post","status-publish","format-standard","hentry","category-site-building","tag-driving-traffice","tag-gaining-credibility","tag-site-building-advice","tag-using-stock-photos"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.9 - aioseo.com -->\n\t<meta name=\"description\" content=\"Traditionally, stock photography has had a bad reputation for looking unprofessional and not looking realistic. 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Here are 4 tips on how to get the best out of stock photography:","keywords":[{"label":"site building advice","value":"site building advice"},{"label":"driving traffice","value":"driving traffice"},{"label":"gaining credibility","value":"gaining credibility"},{"label":"using stock photos","value":"using stock photos"},{"label":"","value":""}],"keyphrases":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"limit_modified_date":false,"created":"2022-06-27 14:55:08","updated":"2026-07-07 20:26:57","primary_term":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"BlogPosting","isEnabled":true},"graphs":[]},"ai":null,"breadcrumb_settings":null,"seo_analyzer_scan_date":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/www.yola.com\/blog\" title=\"Home\">Home<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/www.yola.com\/blog\/category\/all-posts\/\" title=\"All Posts\">All Posts<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/www.yola.com\/blog\/category\/all-posts\/site-building\/\" title=\"Site Building Advice\">Site Building Advice<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tHow to Use Stock Photography and Not Look Like Everyone Else\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/www.yola.com\/blog"},{"label":"All Posts","link":"https:\/\/www.yola.com\/blog\/category\/all-posts\/"},{"label":"Site Building Advice","link":"https:\/\/www.yola.com\/blog\/category\/all-posts\/site-building\/"},{"label":"How to Use Stock Photography and Not Look Like Everyone Else","link":"https:\/\/www.yola.com\/blog\/how-to-use-stock-photography-and-not-look-like-everyone-else\/"}],"_links":{"self":[{"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/posts\/5994"}],"collection":[{"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/users\/400"}],"replies":[{"embeddable":true,"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/comments?post=5994"}],"version-history":[{"count":2,"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/posts\/5994\/revisions"}],"predecessor-version":[{"id":8829,"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/posts\/5994\/revisions\/8829"}],"wp:attachment":[{"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/media?parent=5994"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/categories?post=5994"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/tags?post=5994"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}