{"id":5934,"date":"2013-08-16T13:28:25","date_gmt":"2013-08-16T20:28:25","guid":{"rendered":"http:\/\/www.yola.com\/blog\/?p=5934"},"modified":"2013-08-20T09:44:09","modified_gmt":"2013-08-20T16:44:09","slug":"why-you-should-start-a-blog","status":"publish","type":"post","link":"https:\/\/www.yola.com\/blog\/why-you-should-start-a-blog\/","title":{"rendered":"Why You Should Start a Blog"},"content":{"rendered":"

You\u2019ve decided to take the leap and have chosen the perfect domain name<\/a> promptly after expanding your keywords<\/a>, but you haven\u2019t quite peaked the productivity levels you had planned on attaining.<\/p>\n

After little time at the drawing board, a light bulb goes off – you remember reading about Yola\u2019s new Style Designer<\/a>. You know immediately that this is the edge you\u2019ve been looking for. You promptly reformat your website with ease, and the revamp is a complete success.<\/p>\n

At this point, you\u2019re feeling incredibly inspired, and you\u2019re ready to shout from the rooftops, raving about your beautiful new site. You ask yourself, \u201cWhere are the rooftops of the Internet?<\/em>\u201d<\/p>\n

The answer is blogs. Your blog is the rooftop you shout from. Here we will give you the reasons why.<\/p>\n

A Voice for Your Business<\/strong>
\nBlogging on a regular basis brings personality to your website. It gives you the opportunity to show customers who you are, and the steps you\u2019re taking to improve your business, building loyalty and credibility<\/a> one reader at a time. Engaging your audience is a key factor in gaining repeat traffic to your blog as well as your website.<\/p>\n

New Features<\/strong>
\nA huge benefit to blogging is the ability to let users know what new features are available and what is in the works. When your reader sees that you have announced your site\u2019s new design, their next click will be to your homepage, checking out the new digs. According to HubSpot<\/a>, 46% of people read blogs more than once a day. Knowing this statistic, what better venue is there to showcase your up and coming business?<\/p>\n

\"Yola
\nSocial Media<\/strong>
\nCreating a content calendar<\/a> is imperative for successful social media marketing, and filling that calendar with blog posts on a regular basis is key. Once you have updated your blog, share it on Facebook<\/a>, Twitter<\/a> and Pinterest<\/a>. From there, your blog will be able to gain traction, and it gives your audience another medium to share their comments, ideas or even share the post themselves.<\/p>\n

\"Social
\nSearch Engine Optimization<\/strong>
\nIt\u2019s no secret that improving your search ranking<\/a> is something many marketing campaigns consistently strive for. Although, there is no one trick to consistently improving your rankings, blogging and fresh content is certainly a big help.<\/p>\n

Maintaining a blog will help to boost your SEO for a few different reasons:<\/p>\n