{"id":5904,"date":"2013-08-19T06:00:38","date_gmt":"2013-08-19T13:00:38","guid":{"rendered":"http:\/\/www.yola.com\/blog\/?p=5904"},"modified":"2024-09-05T05:39:55","modified_gmt":"2024-09-05T12:39:55","slug":"7-blog-post-ideas","status":"publish","type":"post","link":"https:\/\/www.yola.com\/blog\/7-blog-post-ideas\/","title":{"rendered":"7 Blog Post Ideas"},"content":{"rendered":"<p>Keeping your small business\u2019s blog popular with your audience and search engines alike requires ongoing diligence. You need to routinely add fresh, relevant, high-quality, and original content.<\/p>\n<p>But <a title=\"Building a Content Calendar for Social Media\" href=\"https:\/\/www.yola.com\/blog\/building-a-content-calendar-for-social-media\/\">writing new posts on a regular schedule<\/a> can be a tall order! To help you keep up a healthy pace, this article will provide some general ideas for posts that are not necessarily directly about your business.<\/p>\n<p><strong>1) How To\u2019s and Tutorials<\/strong><br \/>\nOffer practical guidance related to your industry. Give some thought to what your audience might like to accomplish then show them how to do it.<\/p>\n<p><span style=\"text-decoration: underline;\"><em>Try these:<\/em><\/span><\/p>\n<ul>\n<li><strong>How-to<\/strong> \u2013 Demonstrate and explain in detail how to accomplish something. Show key steps using photos or illustrations, or make a video with the written transcript for easy reference. Include a list of needed tools, ingredients, or other supplies.<\/li>\n<li><strong>Tutorial<\/strong> \u2013 Tackle a larger subject or provide a greater explanation than in a how-to (though the two are debatably the same).<\/li>\n<\/ul>\n<p><span style=\"text-decoration: underline;\"><em>Examples:<\/em><\/span><\/p>\n<ul>\n<li><a href=\"https:\/\/yola.com\/en\/make-website\/personal-trainer\" target=\"_blank\" rel=\"noopener\">Personal trainer<\/a> \u2013 A video in which you demonstrate how to do a set of crunches for maximum benefit and minimum injury.<\/li>\n<li><a href=\"https:\/\/yola.com\/en\/make-website\/contractor\" target=\"_blank\" rel=\"noopener\">General contractor<\/a> \u2013 A tutorial explaining why and how to retreat your redwood deck yourself every year.<\/li>\n<li><a href=\"https:\/\/yola.com\/en\/make-website\/clothing\" target=\"_blank\" rel=\"noopener\">Clothing Store<\/a> \u2013 Step-by-step instructions on how to tie a bow tie.<\/li>\n<\/ul>\n<p><strong>2) Solutions to Common Challenges<\/strong><br \/>\nConsider your customers\u2019 most common pain points then recommend ways to tackle them. You don\u2019t have to \u201cgive your expertise away,\u201d but you can offer tidbits that are juicy enough to show your potential customers that you\u2019re the expert they need.<\/p>\n<p><span style=\"text-decoration: underline;\"><em>Try these:<\/em><\/span><\/p>\n<ul>\n<li>Solution post \u2013 Tackle a common problem related to your industry (but not necessarily directly to your business).<\/li>\n<li>Advice column \u2013 Regularly offer recommendations to solve problems your customers submit to you.<\/li>\n<\/ul>\n<p><span style=\"text-decoration: underline;\"><em>Examples:<\/em><\/span><\/p>\n<ul>\n<li>General contractor \u2013 Weekly articles advising readers on how to handle a different common, household fix-it problem.<\/li>\n<li>Personal trainer \u2013 Practices that help people keep active during their day jobs.<\/li>\n<li>Clothing store \u2013 Tips on how to prevent food spills from staining your clothes.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/blogcontent.yola.com\/uploads\/2013\/08\/Fotolia_12097487_XS.jpg\"><img loading=\"lazy\" class=\"wp-image-5907 size-full aligncenter\" src=\"https:\/\/blogcontent.yola.com\/uploads\/2013\/08\/Fotolia_12097487_XS.jpg\" alt=\"\" width=\"334\" height=\"359\" \/><\/a><br \/>\n<strong>3) Resource Posts<\/strong><br \/>\nOffer readers information they can refer to again and again. Don\u2019t be afraid to include links to authoritative websites beyond your own. It\u2019s a good way to encourage readers to share your posts, demonstrating that you sincerely want to help.<\/p>\n<p><span style=\"text-decoration: underline;\"><em>Try these:<\/em><\/span><\/p>\n<ul>\n<li><strong>Guide<\/strong> \u2013 Go into some depth on a relevant subject, chunked out into useful, clearly titled subsections.<\/li>\n<li><strong>Checklist<\/strong> \u2013 Pull together a group of tasks, milestones or items required for readers to achieve a goal.<\/li>\n<li><strong>Reference table<\/strong> \u2013 Organize reference information into an easy-to-scan grid.<\/li>\n<li><strong>Cheat sheet<\/strong> \u2013 Provide a succinct summary of useful information for easy lookup.<\/li>\n<li><strong> Resource list<\/strong> \u2013 List links to helpful websites centered on a specific subject.<\/li>\n<\/ul>\n<p><span style=\"text-decoration: underline;\"><em>Examples:<\/em><\/span><\/p>\n<ul>\n<li>General contractor \u2013 Links to local companies that provide excellent garden, lawn and tree maintenance products and services.<\/li>\n<li>Personal trainer \u2013 A guide to the most important nutrients for building body mass, each nutrient in its own section with subsections covering: what it is, foods rich in it, how it works and the best way to get an optimal dose.<\/li>\n<li>Clothing store \u2013 Table showing images of popular types of pants fabrics, along with columns for brief description, composition, care and benefits.<\/li>\n<\/ul>\n<p><strong>4) Frequently Asked Questions (FAQs)<\/strong><br \/>\nWhat do customers ask you or your employees on a regular basis? Sometimes it can be a single question that needs an in-depth answer. In other cases, there\u2019s a line of questioning that comes up repeatedly. Provide answers you can even use to train your sales and other customer-facing staff.<\/p>\n<p><span style=\"text-decoration: underline;\"><em>Try these:<\/em><\/span><\/p>\n<ul>\n<li><strong>Frequently asked question<\/strong> \u2013 Explore one question in depth.<\/li>\n<li><strong>List of FAQs<\/strong> \u2013 Answer a group of questions with a common focus, theme or goal, structured as question-answer.<\/li>\n<\/ul>\n<p><span style=\"text-decoration: underline;\"><em>Examples:<\/em><\/span><\/p>\n<ul>\n<li>Personal trainer \u2013 Brief answers to the 10 most common questions people ask before engaging a personal trainer.<\/li>\n<li>General contractor \u2013 Explanation of how a homeowner can use a home equity loan to pay for remodeling or other major home improvements.<\/li>\n<li>Clothing store \u2013 Detailed answer to the question: \u201cHow do I care for my selvedge jeans?\u201d<\/li>\n<\/ul>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-5906\" src=\"https:\/\/blogcontent.yola.net\/blog\/wp-content\/uploads\/2013\/08\/FAQ-street-sign.jpg\" alt=\"six most common questions\" width=\"332\" height=\"221\" \/><br \/>\n<strong>5) Journalistic Posts<\/strong><br \/>\nIn these posts, you cover, analyze and comment on news and information of interest to your audience. The goal is to provide content in a variety of formats with enough general value that it\u2019s highly shareable and worth referencing.<\/p>\n<p><span style=\"text-decoration: underline;\"><em>Try these:<\/em><\/span><\/p>\n<ul>\n<li><strong>News<\/strong> \u2013 Report on what\u2019s happening in your industry, remembering to provide links to any sources of information. Seasonal and holiday reports can make great, timely posts.<\/li>\n<li><strong>Editorial<\/strong> \u2013 Give your opinion on current, relevant news.<\/li>\n<li><strong>Analysis<\/strong> \u2013 Provide context, perspective or meaning to the news.<\/li>\n<\/ul>\n<p><span style=\"text-decoration: underline;\"><em>Examples:<\/em><\/span><\/p>\n<ul>\n<li>Personal trainer \u2013 Updates on the new running and circuit training courses being introduced along the river through town.<\/li>\n<li>General contractor \u2013 The new government solar panel policies and how they can benefit homeowners.<\/li>\n<li>Clothing store \u2013 A preview report on styles and colors for the upcoming season, including links and references.<\/li>\n<\/ul>\n<p><strong>6) Ranked Lists<\/strong><br \/>\nPeople are drawn in by superlatives. Share lists of the highs and lows related to your industry, ones that pique readers\u2019 curiosity. You may opt to give an overall intro to the list plus more or less info on each to explain its ranking. Link to any resources you use in your research.<\/p>\n<p><span style=\"text-decoration: underline;\"><em>Try this:<\/em><\/span><\/p>\n<ul>\n<li><strong>The top<\/strong> \u2013 Research and list the best, fastest, richest, biggest, tallest, etc. related to your area of expertise.<\/li>\n<li><strong>The bottom<\/strong> \u2013 Run down the worst, most impoverished, most dangerous, lowest scoring, etc.<\/li>\n<\/ul>\n<p><span style=\"text-decoration: underline;\"><em>Examples:<\/em><\/span><\/p>\n<ul>\n<li>General contractor \u2013 The 10 most expensive homes in the country with photos and figures.<\/li>\n<li>Personal trainer \u2013 The 5 fastest marathon runners of all time, including stats.<\/li>\n<li>Clothing store \u2013 The 6 worst fashion show flops since 1960 with photos of the rejected collection and descriptions of tomato-throwing and other signs of audience or media disenchantment.<\/li>\n<\/ul>\n<p><strong>7) \u201cDid You Know?\u201d Lists<\/strong><br \/>\nCatch readers\u2019 attention with fascinating facts. Tell them about something little known, surprising or misconceived, and always <a title=\"Do Visitors See Your Website as Credible? 5 Questions to Ask Yourself\" href=\"https:\/\/www.yola.com\/blog\/do-visitors-see-your-website-as-credible-5-questions-to-ask-yourself\/\">support your claims<\/a>. Like ranked lists, these are the types of tidbits that come in handy in a pub quiz or trivia game!<\/p>\n<p><span style=\"text-decoration: underline;\"><em>Try this:<\/em><\/span><\/p>\n<ul>\n<li><strong>Fascinating facts<\/strong> \u2013 Tickle, surprise, or shock readers with far-out trivia.<\/li>\n<li><strong>Little-known facts<\/strong> \u2013 Share some less-known information that may not have a wow factor, but could be useful to your audience.<\/li>\n<li><strong>Mistakes\/Solutions<\/strong> \u2013 Give succinct lists of common errors and creative fixes.<\/li>\n<li><strong>Common misconceptions<\/strong> \u2013 Debunk common assumptions, beliefs or misinformation.<\/li>\n<\/ul>\n<p><span style=\"text-decoration: underline;\"><em>Examples:<\/em><\/span><\/p>\n<ul>\n<li>Personal trainer \u2013 7 \u201chealthy\u201d foods between you and that six pack.<\/li>\n<li>General contractor \u2013 6 common curtain-hanging mistakes.<\/li>\n<li>Clothing store \u2013 5 quick fixes to prevent a zipper from falling down.<\/li>\n<\/ul>\n<p>Here we offered up ideas for general posts, but it\u2019s not a crime to write about yourself and your business. In fact, it\u2019s a wonderful way to put a face on your company.<\/p>\n<p>Our next post in this series will offer ideas for posts that focus on you, your business, and your customers: \u201c5 Blog Ideas Starring Your Business.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Keeping your small business\u2019s blog popular with your audience and search engines alike requires ongoing diligence. You need to routinely add fresh, relevant, high-quality, and original content. But writing new posts on a regular schedule can be a tall order! To help you keep up a healthy pace, this article will provide some general ideas&hellip;&nbsp;<a href=\"https:\/\/www.yola.com\/blog\/7-blog-post-ideas\/\" class=\"\" rel=\"bookmark\">Read More &raquo;<span class=\"screen-reader-text\">7 Blog Post Ideas<\/span><\/a><\/p>\n","protected":false},"author":24,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","neve_meta_reading_time":"","_themeisle_gutenberg_block_has_review":false},"categories":[129,84],"tags":[392,393,391,1113,297],"_links":{"self":[{"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/posts\/5904"}],"collection":[{"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/comments?post=5904"}],"version-history":[{"count":9,"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/posts\/5904\/revisions"}],"predecessor-version":[{"id":9343,"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/posts\/5904\/revisions\/9343"}],"wp:attachment":[{"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/media?parent=5904"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/categories?post=5904"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/tags?post=5904"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}