{"id":5896,"date":"2013-08-13T15:57:44","date_gmt":"2013-08-13T22:57:44","guid":{"rendered":"http:\/\/www.yola.com\/blog\/?p=5896"},"modified":"2014-06-10T15:49:52","modified_gmt":"2014-06-10T22:49:52","slug":"what-are-keywords-and-why-are-they-important","status":"publish","type":"post","link":"https:\/\/www.yola.com\/blog\/what-are-keywords-and-why-are-they-important\/","title":{"rendered":"What are keywords and why are they important?"},"content":{"rendered":"

Do you know what keywords your website is currently ranking for online? Keywords are very important for every business website as they drive targeted web traffic to your business for free. When done well, using the right keywords can skyrocket your business to sales success online.<\/p>\n

Before we get into the details of what you need to do to rank effectively for certain keywords, some of you might be wondering, \u201cwhat is a keyword?\u201d<\/p>\n

Keywords are the words and phrases that Internet users type into search box of a search engine, such as Google, to find what websites that match what are looking for.<\/p>\n

Some keywords get hundreds of thousands of unique searches a day while others get a couple of hundred. At the same time, some high trafficked keywords are very competitive online because many businesses are trying to get referrals and traffic from users when they search for those keywords while others are not.<\/p>\n

In choosing a keyword for your business, it is very important to put some time and thought into researching keywords. There are some good free tools online such as the Google Keyword Research tool<\/a> and Wordtracker<\/a> that can help get you started in researching keywords relevant to your business. These tools can be very useful for getting insights about how many users are searching for a given keyword and how much competition there is for the keyword online. This can also give you a realistic sense of what keywords you should be using on your website and how effective they will be in marketing your site online.<\/p>\n

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\nOnce you have researched keywords for your business, you can develop a \u00a0simple plan of action for implementing those keywords on your site. Our search optimization tools in our\u00a0Yola Gold package<\/a>\u00a0are really helpful for advice on adding keywords\u00a0to\u00a0all\u00a0the important and hidden\u00a0areas of your website. For the sake of this article, let’s say\u00a0you have a website about organic chocolate and based on your keyword research, you came up with the following keywords to target:<\/p>\n