{"id":5839,"date":"2013-08-09T19:00:35","date_gmt":"2013-08-10T02:00:35","guid":{"rendered":"http:\/\/www.yola.com\/blog\/?p=5839"},"modified":"2013-08-20T09:49:58","modified_gmt":"2013-08-20T16:49:58","slug":"7-words-and-phrases-to-avoid-in-your-website-content","status":"publish","type":"post","link":"https:\/\/www.yola.com\/blog\/7-words-and-phrases-to-avoid-in-your-website-content\/","title":{"rendered":"7 Words and Phrases to Avoid in Your Website Content"},"content":{"rendered":"

FOR THE MOST UNIQUE, HIGH QUALITY STUFF AT A VERY SPECIAL PRICE, CALL US TODAY! NO HIDDEN FEES!<\/strong><\/p>\n

Now explain what that bombarding statement made you feel. Fever? Dry mouth? Nausea? Alright, it most likely didn\u2019t give you the flu, but whatever it was, you know that it was far from pleasant.<\/p>\n

What you have just experienced is bad content, and as you now know, bad content is one of the biggest deterrents of online consumers everywhere.<\/p>\n

One huge thing we\u2019ve learned through analytics<\/a> is that high bounce rates and high conversion rates do not go hand-in-hand. So, how do you prevent bounce rates, and keep the attention of my audience? The answer is avoiding bad content, and we have a list of quick fixes for your potential faux pas.<\/p>\n

Cheap<\/strong> \u2013 Although the word cheap can be perceived as inexpensive, it is most commonly thought of as being synonymous to being with poor quality. Try using words such as \u201caffordable,\u201d \u201con sale\u201d or \u201ceconomical.\u201d These will get the point across without taking away from the item. Remember, your descriptions should be adding to your site, not taking away from it.<\/p>\n

\"4CLICK HERE<\/strong> \u2013 Big, bold and blue CLICK HERE links are outdated. There are many new ways to instruct your user to click onto the next page. Try blending your links in with your copy (as done throughout this blog), or use buttons and clear calls to action<\/a>. Your users will be much more apt to continue browsing.<\/p>\n

100% Guaranteed<\/strong> \u2013 Credibility<\/a> is huge in the site-building world \u2013 a site without credibility will never be successful. Plastering \u201c100% Guaranteed\u201d emblems around your site screams \u201cscam,\u201d and does not actually prove anything. It\u2019s ok to have a guarantee, but have a dedicated area for it and be sure to support your quality with real customer testimonials. A key factor to a credible website is an effective and fair return policy \u2013 you could dedicate a section detailing that instead.<\/p>\n

\"100%
\nCall us today!<\/strong> \u2013 Posting \u201ccall us today!\u201d looks as though you\u2019re broadcasting straight from an infomercial. A great alternative is to have an intricate, creative contact page<\/a>. Rather than demanding that they call you, make them want<\/em> to call you.<\/p>\n

The most ____<\/strong> \u2013 Say you\u2019re browsing a website\u2019s online store, and you spot a piece of jewelry that is described as \u201cthe most unique silver piece on the market,\u201d unless they have the credentials for such statement, you risk discrediting them. Claiming what you\u2019re selling is the \u201cmost\u201d of anything implies that it is of the greatest amount or degree. Unless what you\u2019re selling has been voted the \u201cmost\u201d of its category, it shouldn\u2019t be included in your content.<\/p>\n

No hidden fees<\/strong> \u2013 Since a huge factor in a successful website is credibility, a credible website would not broadcast having no hidden fees when fees are associated. Be upfront and honest with your customers and be sure to list your terms and conditions as well as privacy policy. Another way to build your users\u2019 trust is through great customer service.<\/p>\n

Stuff<\/strong> \u2013 Never refer to the items throughout your site or on your online store as \u201cstuff.\u201d It not only lacks description, but also lessons the value of your items. People are typically attempting to get rid of their \u201cstuff\u201d as opposed to purchasing more.<\/p>\n

The goal is to have users feel welcomed, guided and to offer value. We hope by avoiding these words and phrases will help you highlight your business\u2019s assets and not devalue your offerings. Let us know how it works for you or if there are any other writing don\u2019ts that you\u2019ve come across.<\/p>\n","protected":false},"excerpt":{"rendered":"

FOR THE MOST UNIQUE, HIGH QUALITY STUFF AT A VERY SPECIAL PRICE, CALL US TODAY! NO HIDDEN FEES! Now explain what that bombarding statement made you feel. Fever? Dry mouth? Nausea? Alright, it most likely didn\u2019t give you the flu, but whatever it was, you know that it was far from pleasant. What you have… Read More »7 Words and Phrases to Avoid in Your Website Content<\/span><\/a><\/p>\n","protected":false},"author":456,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","neve_meta_reading_time":"","_themeisle_gutenberg_block_has_review":false},"categories":[130],"tags":[315,312,305,297,298],"_links":{"self":[{"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/posts\/5839"}],"collection":[{"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/users\/456"}],"replies":[{"embeddable":true,"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/comments?post=5839"}],"version-history":[{"count":4,"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/posts\/5839\/revisions"}],"predecessor-version":[{"id":5845,"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/posts\/5839\/revisions\/5845"}],"wp:attachment":[{"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/media?parent=5839"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/categories?post=5839"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/tags?post=5839"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}