{"id":5044,"date":"2013-06-11T10:09:47","date_gmt":"2013-06-11T17:09:47","guid":{"rendered":"http:\/\/www.yola.com\/blog\/?p=5044"},"modified":"2013-08-20T10:51:32","modified_gmt":"2013-08-20T17:51:32","slug":"how-to-optimize-your-site-for-mobile","status":"publish","type":"post","link":"https:\/\/www.yola.com\/blog\/how-to-optimize-your-site-for-mobile\/","title":{"rendered":"How to Optimize Your Site for Mobile"},"content":{"rendered":"

By the end of 2013, there will be 1.4 billion smartphones in use<\/a>. There is no doubt that mobile platforms are slowly becoming a dominent force in the website and web design world. What this means for website owners is that mobile is definitely a force to be\u00a0reckoned\u00a0with, and we need to start optimizing for mobile.<\/p>\n

Here is an example of a simple, but effective mobile website. Aussie Cushion<\/a>\u00a0is an Australian-based company that sells designed or custom cushions. It’s a clean and easy-to-use site that is optimized for mobile devices.
\n\"AussieCushion
\nIn order to optimize for a mobile website, there are a few things to consider. Looking over the mobile website data of eight million Yola users, we\u2019ve found that there are two common reasons people look for a business on their phone:<\/p>\n

    \n
  1. Phone Calls<\/strong> <\/strong>\u2014 At the end of the day, people will still want to talk to a real person for answers. Smartphone users will search online for a company’s phone number to\u00a0quickly give that business a call.<\/li>\n
  2. Directions\u00a0<\/strong>\u2014 People en route to a location \u00a0will often search a mobile website to look up, or confirm, the address\u00a0or to get directions.<\/li>\n<\/ol>\n

    \"Mobile\"Aussie<\/p>\n

    When optimizing for mobile, make sure that these two features are displayed prominently. A smartphone user should come to your site and be able to easily click to call or to see a map and directions.<\/p>\n

    There are more subtle differences as well. For example, in a mobile-optimized website, your content appears in a single column. If you don\u2019t have a phone number or a physical place of business, you should configure your mobile site to your liking.<\/p>\n

    Keep in mind that one of the key benefits of having a mobile-optimized website is that your customers can contact you easily\u00a0on the go. It\u2019s a huge plus for your customers \u00a0and big win for you as a business owner by providing easy accessibility to reach you. Just think of the 1.4 billion people that you can reach easily.<\/p>\n","protected":false},"excerpt":{"rendered":"

    By the end of 2013, there will be 1.4 billion smartphones in use. There is no doubt that mobile platforms are slowly becoming a dominent force in the website and web design world. What this means for website owners is that mobile is definitely a force to be reckoned with, and we need to start optimizing for mobile.<\/p>\n","protected":false},"author":460,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","neve_meta_reading_time":"","_themeisle_gutenberg_block_has_review":false},"categories":[130],"tags":[148,149,146,147],"_links":{"self":[{"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/posts\/5044"}],"collection":[{"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/users\/460"}],"replies":[{"embeddable":true,"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/comments?post=5044"}],"version-history":[{"count":12,"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/posts\/5044\/revisions"}],"predecessor-version":[{"id":5070,"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/posts\/5044\/revisions\/5070"}],"wp:attachment":[{"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/media?parent=5044"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/categories?post=5044"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/tags?post=5044"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}