{"id":4917,"date":"2013-06-03T10:48:21","date_gmt":"2013-06-03T17:48:21","guid":{"rendered":"http:\/\/www.yola.com\/blog\/?p=4917"},"modified":"2013-06-05T09:46:29","modified_gmt":"2013-06-05T16:46:29","slug":"how-to-be-pinteresting-and-gain-website-traffic","status":"publish","type":"post","link":"https:\/\/www.yola.com\/blog\/how-to-be-pinteresting-and-gain-website-traffic\/","title":{"rendered":"How to Be Pinteresting and Gain Website Traffic"},"content":{"rendered":"

Pinterest is a fun and highly effective way to use images to compel potential customers to click through to your website. An \u201conline pinboarding\u201d network, Pinterest is in line with the social-media trend towards visual communication\u2014explaining how it has risen from zero to more than 40 million users in just three years. Join 70% of the world\u2019s top 100 brands, and drive traffic to your business site from Pinterest.<\/p>\n

We took a peek at Pinterest for marketing in \u201cDrive Traffic to Your Yola Site: Get Social!\u201d<\/a> In this post, we\u2019ll provide useful guidance and tips on how to give your website traffic a boost using Pinterest. For additional help, check out the Pinterest Help Center<\/a> and the Pinterest for Business pages.<\/a><\/p>\n

Already Have a Personal Pinterest Account?<\/b><\/p>\n

Instead of adding a business account, you can opt to change your personal account to one for business by going to the business account conversion page<\/a>. First, make sure you\u2019re OK with the business terms of service<\/a>.<\/p>\n

Now, follow these five steps to boost your Yola site traffic using Pinterest:<\/b><\/p>\n

1 \u2013 Create your account and profile.<\/a><\/strong><\/p>\n

Getting started with Pinterest is fairly intuitive. If you do get stuck, however, go to the Help Center<\/a>. And don\u2019t miss these two important steps:<\/p>\n

– <\/b>Verify Your Website<\/a>\u00a0<\/strong><\/p>\n

Once you\u2019ve officially connected your Yola site to your Pinterest profile, a checkmark will show next to your web address on your profile page.<\/p>\n

\"Elle<\/a>

Elle has verified its website, plus displays its URL prominently in its business description.<\/p><\/div>\n

– <\/b>Connect to Your Twitter and Facebook Accounts<\/a><\/strong><\/p>\n

<\/strong>In your Pinterest account settings under Social Networks, select Yes to \u201cUse your Twitter account to Login.\u201d Visitors to your Pinterest page will be able to click the Twitter icon on your Pinterest profile to go to your Twitter page, and you\u2019ll be able to tweet any pin right from Pinterest.<\/p>\n

Do the same for Facebook to be able to post pins to your timeline, but note that this only works with a personal Facebook account not a Facebook page.<\/p>\n

\"This<\/a>

This Yola Online Store owner connected her business\u2019s Pinterest account to her personal Facebook profile.<\/p><\/div>\n

TIP \u2013 Want to post your business\u2019s pins to your business\u2019s Facebook page?<\/b><\/p>\n

If you have a Twitter account for your business, connect it to both your Pinterest account and your Facebook page. Then, whenever you tweet a pin from Pinterest, it will also post to your Facebook page!<\/p>\n

2 \u2013 Set up pinboards.\u00a0<\/b><\/p>\n

This phase takes some thought about your company character, your prospective customers, and what will interest and compel them. Consider demographic information about your customers, such as sex, age and parenting status, as well as their possible hobbies and leanings.<\/p>\n

Accordingly, set up topic-specific virtual boards (pinboards) where you display (\u201cpin\u201d) images you\u2019ve uploaded or linked from websites. Give them names that grab your audience\u2019s attention, remembering that the board name will also be displayed on any pins you post to Facebook.<\/p>\n

Pinterest users can follow your business (all of your boards) or one of your boards.<\/p>\n

\"A<\/a>

A pin posted to a Facebook page via Twitter.<\/p><\/div>\n

Useful Pinterest Social Scene Stats<\/b><\/p>\n