{"id":4685,"date":"2013-03-19T14:50:10","date_gmt":"2013-03-19T21:50:10","guid":{"rendered":"http:\/\/www.yola.com\/blog\/?p=4685"},"modified":"2013-06-11T11:20:57","modified_gmt":"2013-06-11T18:20:57","slug":"announcing-exciting-new-features-for-yola-online-store","status":"publish","type":"post","link":"https:\/\/www.yola.com\/blog\/announcing-exciting-new-features-for-yola-online-store\/","title":{"rendered":"Announcing Exciting New Features in the Yola Online Store"},"content":{"rendered":"

The Yola Online Store has recently been upgraded with a bounty of useful new features to help you improve your sales and manage your site with ease. Most of these features went into effect automatically and others can be enabled in your site settings.<\/p>\n

The Top Six for Better Sales<\/h2>\n

These six major new features are particularly good for improving customer experience and your sales:<\/p>\n

1.\u00a0 Enable customers to invite Facebook friends to your store with a click.<\/h3>\n

Increase your store\u2019s social traffic by placing an “Ask your friends for advice<\/a>” link on all product pages. You make it easy for customers to invite friends to your site to help with purchasing decisions. Every \u201casked\u201d friend is a potential new customer!<\/p>\n

\"Askyourfriendsadvice\"<\/a>When a shopper clicks the link, they can invite any Facebook friends to a product page for a second opinion.<\/em><\/p>\n

2.\u00a0 Reach new customers easily via Google Shopping.<\/h3>\n

Show your wares to Google users who search for your products on Google.com or Google.com\/shopping. Set up and manage your Google Shopping listings<\/a> from the same convenient backend that you use for your main and Facebook Yola stores. With Product Listing Ads you’re charged only if someone clicks on your ad and lands on your website.\u00a0 Plus, if you have not yet signed up for a Google AdWords account you can use the AdWords credits you received when you signed up for your Yola subscription to take advantage of Google Product Listing ads.<\/p>\n

\"GoogleShopping\"<\/a><\/p>\n

Google Shopping gives you an additional sales channel with the potential to reach hundreds of millions of users.<\/em><\/p>\n

3.\u00a0 Encourage last-minute purchases with related products.<\/h3>\n

Just like grocery stores offer impulse buys at checkout, you can list related items<\/a> in customers\u2019 shopping bags\u2014and watch your average sale size grow.<\/p>\n

\"AmazonRelatedProducts\"<\/a><\/p>\n

Suggesting products that go well with shopping bag items is an effective way to cross sell.<\/em><\/p>\n

4.\u00a0 Provide a better way for shoppers to customize or add products.<\/h3>\n

Now customers can select multiple variations or add-ons per product option type<\/a>. For instance, they might check several boxes under Toppings on a pizza order or, for a new laptop, they could add a protective sleeve and an extra charger under Accessories.<\/p>\n

\"BeforeAfterProducts\"<\/a><\/p>\n

Customers can more easily specify what they want by making multiple selections under one option heading.<\/em><\/p>\n

5.\u00a0 Enable customers to buy without opening a product page.<\/h3>\n

Allow customers to add items to their cart at the product list or grid level using Buy Now buttons<\/a>. Fewer clicks means less chance of abandonment, more sales. With a little CSS knowledge, you can completely change the button look and wording.<\/p>\n

\"BuyNow\"<\/a><\/p>\n

Customers add an item to their shopping bag by clicking Buy Now at the product-listing level\u2014all without having to open the product page.<\/em><\/p>\n

6.\u00a0 Display your products right, regardless of page width.<\/h3>\n

Whether you\u2019re using a wide or narrow layout, Yola Online Store optimizes the number of products and categories per row. Always use the same code, and your store will look good everywhere.<\/p>\n

More Yola Online Store Upgrades<\/h2>\n

Additions and improvements for better end-customer experience and sales include:<\/p>\n