{"id":4572,"date":"2013-02-23T18:36:54","date_gmt":"2013-02-24T01:36:54","guid":{"rendered":"http:\/\/www.yola.com\/blog\/?p=4572"},"modified":"2013-06-11T13:00:49","modified_gmt":"2013-06-11T20:00:49","slug":"facebook-four-ways-to-fuel-traffic-to-your-yola-site","status":"publish","type":"post","link":"https:\/\/www.yola.com\/blog\/facebook-four-ways-to-fuel-traffic-to-your-yola-site\/","title":{"rendered":"Facebook: Four Ways to Fuel Traffic to Your Yola Site"},"content":{"rendered":"

More than 1.2 billion people are on Facebook, which offers a variety of ways to send a good number of the right individuals to your Yola site.<\/p>\n

In our post, \u201cDrive Traffic to Your Yola Site: Get Social!<\/a>\u201d you learn why you should use social media to promote your website and how to get started with Facebook. In this post, you get additional instruction and tips on how to use Facebook to grow your website traffic. If you need more guidance, visit the Facebook Help Center<\/a>.<\/p>\n

TIP: <\/strong>Define Clear Facebook Objectives
\nFor example, aim \u201cto gain 200 likes and send 50 people to your Yola site within four months.\u201d<\/p>\n

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1.\u00a0 Set Up Your Facebook Pages to Drive Website Visits<\/strong><\/p>\n

– Personal Facebook Profile<\/a><\/strong>
\nUse your personal account to explore Facebook firsthand and understand the experience from the user\u2019s perspective.<\/p>\n

If you\u2019d like to use your Facebook profile for self-promotion \u2013 for instance, as an industry expert or entertainment personality \u2013 set privacy to \u201cpublic\u201d or allow followers (subscribers). With a public profile, anyone on Facebook will be able to interact with you. Alternatively, allow followers<\/a> so that users who are not your Facebook friends can opt to receive a feed of posts you mark \u201cpublic.\u201d
\n\"Zuckerberg\"<\/p>\n

Zuckerberg\u2019s Facebook page is public, so anyone can click Like to see his public posts in their newsfeed.<\/em><\/p>\n

– Facebook Page<\/a><\/strong><\/p>\n

Create a page<\/a> for a business, product, idea or shared passion. Anyone on Facebook can click the Like button on your page. When they do, a link to your page shows on their profile and as a status update on their friends\u2019 Facebook view. They can invite others to \u201clike\u201d your page too \u2013 growing your exposure exponentially!<\/p>\n

During setup, be sure to provide your Yola website address in the Basic Information section of the Facebook Page editor. Enter your URL in the Website field so your clickable web address will appear right underneath your profile picture and under Contact Info. You can also include your web address in the Short Description (viewed on your page as \u201cAbout\u201d) and Description sections. It will become a hyperlink once published.<\/p>\n

\"SodaStand\"
\n\"FloRoc\"<\/p>\n

These two Yola users have done an excellent job of displaying cover images that show what their brand is about.<\/em><\/p>\n

REMEMBER<\/strong>
\nWhen you post on your own or someone else\u2019s pages, include your Yola site URL \u2013 but only when it\u2019s appropriate and won\u2019t come across as spammy!<\/em><\/p>\n

\"grumpycat\"
\nTIP:<\/strong> You can also display your website URL in your cover image, like Grumpy Cat.<\/p>\n

 <\/p>\n

2.\u00a0 Bring Your Yola Site and Shop to Facebook<\/strong><\/p>\n

– Add a Facebook Like Button to Your Yola Site<\/a><\/strong>
\nWhen viewers click the Like button on your site, their friends will see a notification in their Facebook newsfeed along with a link back to your site.<\/p>\n

\"Yola_Newsfeed(1)\"<\/p>\n

– Publish Your Website to Your Facebook Page<\/a><\/strong>
\nYola Silver and Gold users can easily publish their website as a new button on their Facebook page.<\/p>\n

\"LisasHomeCare\"\"LisasHomeCareEnlarged\"<\/p>\n

When visitors click My Website on the Lisa\u2019s In Home Daycare Facebook page, they open the daycare\u2019s Yola site on Facebook.<\/em><\/p>\n

Users with Yola Online Store<\/a> can also sell products listed on their Yola site through Facebook.
\n\"ThaiDecor\"<\/p>\n

Sales via stores on social media sites \u2013 like this Yola Online Store on Facebook \u2013 have reached nearly $10 billion per year and are expected to reach $30 billion in 2015.<\/em><\/p>\n

Anytime changes are made to a Yola site or store, they will automatically roll out to Facebook.<\/p>\n

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3.\u00a0 Reach Out<\/strong><\/p>\n

– Find and Friend People You Know<\/strong>
\nWhen you set up your personal profile, you\u2019ll be prompted to find friends already on Facebook by searching your email address book or by using the Facebook search engine.<\/p>\n

Go to the Find Friends page<\/a> to extend your search to former colleagues, past classmates, friends in common and address books for additional email addresses, Skype, iCloud and more.<\/p>\n

\u201cFriend\u201d people you know<\/a> by clicking the +1 Add Friend button next to their name. Encourage friends to like your Facebook page by using the options under the Build Audience drop-down at the top of admin view for your Facebook page. Friends and likes add activity and interest to your profile and page!<\/p>\n

– Join Groups<\/a> and Mingle<\/strong>
\nGroups are a great place to make new Facebook friends who share interests related to your interests and business. Find groups using Facebook search, and become a member of open groups by clicking Join Group at the top of the page. You can also start a group<\/a>. Make it an open group to build your membership more easily.<\/p>\n

Take sincere part in the conversation. Share a link to your Yola site only when it\u2019s called for. If your posts are compelling enough, people will check out your Facebook profile and page, where they\u2019ll see your website URL.<\/em><\/p>\n

TIP:<\/strong> Create a Facebook Event<\/a>
\nBring people from the Facebook world to a virtual or real-world promotional event, such as a book signing, store opening, product launch party, discount-deal day or webinar.<\/p>\n

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4.\u00a0 Attract Visitors to Your Facebook Pages<\/strong><\/p>\n

– Make Your Pages a Destination<\/strong>
\nRegularly post comments and photos as well as links to videos, articles and other media. Facebook polls<\/a> are another great way to engage visitors, and also for you to gather valuable product or brand feedback. The more interesting, participatory and up to date you keep your profile page and Facebook page, the more likely people are to visit\u2026 and to click through to your website!<\/p>\n

– Take Out a Facebook Ad<\/a><\/strong>
\nFacebook ads can be particularly effective for your business if you target end customers, vs. businesses, and if you know your audience. They provide a mix of intelligent targeting and viral marketing, and it\u2019s easy to measure success. Your ad will appear along the right margin of the user\u2019s Facebook screen based on information in their profile (e.g., age, sex and location) or content they view.<\/p>\n

\"pugs\"
\nAn ad targeting dog lovers shows on this page about Pugs.<\/em><\/p>\n

– Run a Facebook Contest or Other Promotion<\/strong>
\nGrow your Facebook audience and fan base, as well as traffic to your Yola site, with a contest, discount, quiz or other promotion. Facebook requires that you manage promotions through a third-party app<\/a>. Wildfire (Google)<\/a> or GroSocial<\/a> are two popular options that you can use also for marketing design and analysis, across multiple social networks.<\/p>\n

Expedia Contest Flies High<\/strong>
\nUsing Facebook Ads, Expedia increased participation in its \u201cThe Friend Trips Game\u201d and gained more than 1 million likes for company page.<\/p>\n

Stay tuned for more posts on using popular social media to drive traffic to your Yola website. Our latest post detailing Twitter tips is available here. <\/a><\/p>\n

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