<\/p>\n
SEO Troubleshooting Guide (Part 1 of 2)<\/strong><\/p>\n You\u2019ve gone by the book for your SEO efforts decided on and chose popular and relevant keywords. You\u2019ve optimized all the parts of your site. You haven\u2019t done anything that you know of that could cause you to be penalized by the search engines. Still your page visits and search rankings haven\u2019t changed since you started. Or even worse, they’ve gone down.<\/p>\n There\u2019s no need to panic \u2013 if you know where to look.<\/p>\n In this first part of the series, we\u2019ll look at some of the most common SEO glitches, as well as what may be causing them.<\/p>\n Common SEO problems and solutions<\/strong><\/p>\n Problem<\/strong>:<\/em> Search engines have trouble seeing and reading your website. Problem<\/strong>:<\/em> Duplicate content Problem<\/strong>:<\/em> Your site needs more links Problem<\/strong>: Stale site Problem<\/strong>:<\/em> Unrealistic expectations Problem<\/strong>:<\/em> Increasing competition Problem<\/strong>:<\/em> Changing search engine algorithms SEO Troubleshooting Resources<\/strong><\/p>\n The Google Webmaster Guidelines<\/a> and the Google Search Engine Optimization Guide<\/a> are helpful to figure out SEO problems.<\/p>\n Don\u2019t forget our SEO tutorials<\/a>\u00a0 <\/span>if you need any additional help.<\/p>\n \u00a0<\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" SEO Troubleshooting Guide (Part 1 of 2) You\u2019ve gone by the book for your SEO efforts decided on and chose popular and relevant keywords. You\u2019ve optimized all the parts of your site. You haven\u2019t done anything that you know of that could cause you to be penalized by the search engines. Still your page visits… Read More »SEO Troubleshooting<\/span><\/a><\/p>\n","protected":false},"author":56,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","neve_meta_reading_time":"","_themeisle_gutenberg_block_has_review":false},"categories":[84],"tags":[96],"_links":{"self":[{"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/posts\/429"}],"collection":[{"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/users\/56"}],"replies":[{"embeddable":true,"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/comments?post=429"}],"version-history":[{"count":3,"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/posts\/429\/revisions"}],"predecessor-version":[{"id":432,"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/posts\/429\/revisions\/432"}],"wp:attachment":[{"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/media?parent=429"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/categories?post=429"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/tags?post=429"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nSolutions<\/strong>:<\/em> Make sure that you have implemented all SEO best practices.\u00a0 <\/span>Also, make sure that your images and any navigation that uses graphics, including video and Flash, have ALT tags.\u00a0 <\/span><\/p>\n
\nSolution<\/strong>:<\/em>\u00a0 <\/span>You may have used the same content from other sites. Or another website may have stolen your content. Add a robots.txt file to the meta tags of your pages for any content that you don\u2019t want search engines to see.<\/p>\n
\nSolution<\/strong>:<\/em> Add internal and external links. Our Hot Rod Linking series (link to articles) shows you how to build links.<\/p>\n
\nSolution<\/strong>:<\/em> Make sure that you maintain and update your site frequently. One way to keep your content fresh is to add a blog.<\/p>\n
\nSolution<\/strong>:<\/em> SEO is a marathon, not a 100-yard dash. It takes a while for the search engines to get around to your site, especially if your site is new. Typically, it takes 3-6 months for your site to be fully read and indexed by search engines. Also, sharp increases or decreases can occur from month to month \u2013 it\u2019s the overall trend over time that\u2019s important.<\/p>\n
\nSolution<\/strong>:<\/em> While this problem is something that\u2019s out of your control, there are ways to deal with it. One way is to make your content as fresh and relevant as it can be.<\/p>\n
\nSolution<\/strong>:<\/em> This is another problem that\u2019s out of your control, too. Don\u2019t worry \u2013 the basics still apply when it comes to SEO. Furthermore, a change in a search engine’s algorithm may only mean a temporary rank decrease.<\/p>\n