7 Ways to Attract the Right People to Your Website<\/strong> 1. Join Niches within Social Networks<\/strong> TIPS<\/strong> In LinkedIn, a quick search under Groups for \u201cmicrobiology\u201d turns up 177 results ranging from highly technical forums to niche-specific networking opportunities.<\/p>\n 2. Participate in Specialized Venues<\/strong> TIPS<\/strong> The Model Rail Forum<\/a> gives thousands of experts and hobbyists the chance to connect around a shared love of model railroad systems.<\/p>\n 3. Contribute Blog Posts\u00a0\u00a0 \u00a0<\/strong> TIP<\/strong> Bodybuilding.com<\/a> offers industry experts the opportunity to write articles in exchange for their own photo-packed profile pages with links.<\/p>\n 4. List with Niche Directories<\/strong> TIP<\/strong> The Green Pages<\/a> lists qualifying companies in its directory for a small fee.<\/p>\n 5. Share Documents, Presentations and Videos<\/strong> \u2192 Documents and presentations<\/strong> If a file is large, post it for free or paid download on Scribd<\/a>.<\/p>\n TIPS<\/strong> \u2192 Videos<\/strong> The maker of this coloring book listed it on Scribd as a free download. Notice their URL prominently displayed under the title.<\/p>\n 6. Write Articles<\/strong> TIPS<\/strong> 7. Build Relationships<\/strong> TIP<\/strong> Want to Learn More?<\/strong> Stay Tuned for More on Promoting Your Website<\/strong> SOURCES<\/strong> Have a specialty? Gain trust and targeted website traffic by spreading the word about your expertise. Whatever your niche, you\u2019ll find venues, networks and media for engaging your specific audience. Flaunt your knowledge and know-how to interest them in checking out your business website. REMEMBER: Always include your website address with your signature 7 Ways… Read More »Drive Traffic to Your Yola Site, Strategy #5: Flex Your Expertise<\/span><\/a><\/p>\n","protected":false},"author":400,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","neve_meta_reading_time":"","_themeisle_gutenberg_block_has_review":false},"categories":[84],"tags":[49,207,193,121,208,120,206],"_links":{"self":[{"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/posts\/4246"}],"collection":[{"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/users\/400"}],"replies":[{"embeddable":true,"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/comments?post=4246"}],"version-history":[{"count":47,"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/posts\/4246\/revisions"}],"predecessor-version":[{"id":9235,"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/posts\/4246\/revisions\/9235"}],"wp:attachment":[{"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/media?parent=4246"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/categories?post=4246"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/tags?post=4246"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nWhether you offer antique bicycle restoration, oil paintings or clean energy consulting, people are looking for you. Choose from the seven tactics below to get on their radar as an expert and send potential customers to your Yola website.<\/p>\n
\nParticipate in specialized groups and forums within large general social venues, like Ecademy<\/a>, LinkedIn<\/a> and Facebook<\/a>.<\/p>\n
\n\u221a Avoid coming across as spammy: keep info about your business relevant and to a minimum.<\/p>\n![\"LinkedInGroups\"](\"https:\/\/farm9.staticflickr.com\/8498\/8407835041_0f7b224d5c.jpg\")
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\nOffer thoughtful, expert advice and ask educated questions in networks and forums for your niche. Agree to do speaking engagements, seminars, panelist talks and workshops \u2013 live or in a webinar. Ideas for live venues include industry events, networking groups, and club or association engagements.<\/p>\n
\n\u221a Check your competitors\u2019 sites for websites they like and venues where they participate.
\n\u221a Apply for awards in your industry.
\n\u221a Video record your live activities.
\n![\"TrainForum\"](\"https:\/\/farm9.staticflickr.com\/8471\/8407833693_acfcd43fab.jpg\")
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\nGuest blogging on a popular site for your industry is a great way to showcase your expertise, raise your profile and send readers to your own website. Make sure to follow up on questions and comments from readers.<\/p>\n
\n\u221a Include a link to your Yola site in your byline, and also in your guest bio along with links to follow you on social media.
\n![\"BodyBuild-blogcall\"](\"https:\/\/farm9.staticflickr.com\/8493\/8407835357_0fc3acd1f2.jpg\")
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\nThese are directories that list only websites that share their focus. For instance, sellers of environmentally responsible products can list for free on Eco Business Links<\/a>.<\/p>\n
\n\u221a Some professional associations curate their own directories, offering a free listing to each of their members.<\/p>\n![\"buygreen\"](\"https:\/\/farm9.staticflickr.com\/8475\/8411314668_42a0bf2ced.jpg\")
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\nShowcase your expertise using a more in-depth or dynamic format. Offer documents, presentations or videos on your own website or as a contributor on another heavily-trafficked or prestigious site.<\/p>\n
\nWhether a whitepaper, template, PowerPoint preso or full e-book, you can make documents available for download from your Yola site<\/a>. Give out the link to the download page everywhere it makes sense. You can also embed the files on your Yola site<\/a>. An advantage is that visitors can view them without downloading.<\/p>\n
\n\u221a You can sell e-goods<\/a> such as documents and presentations if you have a Yola store.
\n\u221a Host a webinar or virtual workshop using a platform like GoToMeeting<\/a> or WebEx<\/a>, record it, and share the video.<\/p>\n
\nYou can embed videos for viewing on your Yola site<\/a> or you may prefer to add them to your preferred video storage service such as YouTube or MetaCafe instead<\/a>.
\n![\"Scribd_coloringbk\"](\"https:\/\/farm9.staticflickr.com\/8047\/8407834829_c4ed03bc35.jpg\")
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\nContribute an article, editorial piece, artwork or other composition to print media such as magazines and newspapers. Include your URL in your byline. Most major publications duplicate their print content in an online version, which means dual-front exposure for you!<\/p>\n
\n\u221a Sign up on Help a Reporter Out (HARO)<\/a> to provide expertise for news and feature stories.<\/p>\n
\nWord of mouth is one of the most effective ways to send quality traffic to your Yola site. Follow up with present, past and potential customers, and reach out to others who share an interest in your niche. Connect with experts in your industry, especially if they provide a complementary offering. You may be able to help each other.<\/p>\n
\n\u221a Trade shows, training seminars and conferences give you a valuable opportunity to interact with people face to face and pass out your card.
\n\u221a Host live gatherings through MeetUp<\/a> or real-time Twitter Chats<\/a> for people who share enthusiasm for your area of expertise.<\/p>\n
\nIntro to Driving Yola Site Traffic<\/a>
\n#1 \u2013 Get Social <\/a>
\n#2 \u2013 Create Content<\/a>
\n#3 \u2013 Be an Active Online Participant<\/a>
\n#4 \u2013 Mind Your Marketing<\/a>
\n#5 \u2013 Flex Your Expertise<\/strong><\/p>\n
\nCheck back for posts on how to get the most promotional bang out of the top social networks. You\u2019ll see examples and learn practical tips and how-tos.<\/p>\n
\n\u201c6 Ways to Become Known as an Expert<\/a>\u201d by Fauzia Burke, Under30CEO.com
\n\u201cHow to Find Twitter Chats and Live-Tweeting Events<\/a>\u201d by Nick Cicero, SocialFresh.com
\n\u201cLink-Building Strategies \u2013 The Complete List<\/a>\u201d by Jon Cooper, PointBlankSEO.com
\n\u201cUsing an eBook to Promote Your Website<\/a>\u201d by Morgan Vermell, Yahoo Contributor Network
\n\u201cThe 80\/20 Rule<\/a>\u201d by Paula Marguiles, The Writer\u2019s Edge
\n\u201cThe Ultimate Guide to Guest Blogging<\/a>\u201d by Kristi Hines, KISSmetrics.com
\n\u201cTwitter Chats, The Ultimate How-To Guide<\/a>\u201d by Becky Johns, SocialFresh.com
\n\u201cTwitter Chats: Using TweetMeets to Promote Your Expertise 140 Characters at a Time<\/a>\u201d by Audience Matters, Inc., MyAudience Matters.com
\n\u201c\u2019White Hat\u2019 Website Promotion Strategies<\/a>\u201d by Thomas Shulz, Microsys Blog<\/p>\n","protected":false},"excerpt":{"rendered":"