{"id":4203,"date":"2013-01-07T15:36:06","date_gmt":"2013-01-07T22:36:06","guid":{"rendered":"http:\/\/www.yola.com\/blog\/?p=4203"},"modified":"2015-10-19T09:37:15","modified_gmt":"2015-10-19T16:37:15","slug":"drive-traffic-to-your-yola-site-strategy-4-mind-your-marketing","status":"publish","type":"post","link":"https:\/\/www.yola.com\/blog\/drive-traffic-to-your-yola-site-strategy-4-mind-your-marketing\/","title":{"rendered":"Drive Traffic to Your Yola Site, Strategy #4: Mind Your Marketing"},"content":{"rendered":"

Attract your target audience to your Yola website using a mix of online and real-world marketing methods. Be sure to include your web address (URL) in all tactics, and make it especially obvious online so people will be more likely to click directly through to your site.<\/p>\n

4 Approaches to Promoting Your Website<\/strong>
\nChoose from a big bag of tactical tricks for bringing the right visitors to your website. Your options generally fall under four marketing categories: branding, advertising, press relations (PR) and other marketing. It\u2019s up to you to understand your target audience so you can devise a strategy employing the most effective combination to attract them.<\/p>\n

Here are examples of marketing tactics where you should display your website address:<\/p>\n

#1 – Branding<\/strong>
\n\u201cBranding\u201d refers to the overall personality you impress on your audience. It starts with your logo and \u201clook and feel\u201d and extends out through everything that represents you \u2013 every piece of paper, employee interaction and brick-and-mortar store display. It\u2019s represented in your:<\/p>\n

    \n
  1. Logo<\/li>\n
  2. Stationery \u2013 business cards, fax cover sheets, letterhead, envelopes, address labels, business checks<\/li>\n
  3. Signage inside and outside of your business \u2013 displays, napkins, coasters, awnings, signage on your building, door or directory<\/li>\n
  4. Shopping bags, shipping boxes, packing supplies<\/li>\n
  5. Packing slips, order sheets, invoices and receipts<\/li>\n
  6. Product labels and packaging<\/li>\n
  7. Gift certificates, rewards cards and coupons<\/li>\n
  8. Company delivery vehicles<\/li>\n
  9. Employee name tags and uniforms<\/li>\n
  10. Voicemail or answering machine greetings<\/li>\n<\/ol>\n

    TIPS<\/strong>
    \n\u221a\u00a0 Cost effectively produce branded deliverables and swag (see #4 \u2013 Other Marketing, below), using online services like Zazzle<\/a> (US), Caf\u00e9 Press<\/a> (EU, Canada, Australia, UK; worldwide delivery) or Moo<\/a> (US and EU; worldwide delivery).
    \n\u221a\u00a0 Rather than having your logo and URL printed directly onto your packaging, bags and envelopes, reduce costs by using attractive, custom-branded stickers and labels.<\/p>\n

    RECOMMENDED<\/strong>
    \nConsider including your URL as part of your logo or at least locked up with it, especially if you offer an online service or shopping.
    \n\"wordpress\"\"NBCNews\"\"audible\"<\/p>\n

    \"weather\"\"amazon\"\"wilderness\"<\/p>\n

     <\/p>\n

     <\/p>\n

    #2 – Advertising<\/strong>
    \nRunning ads can be a great way to reach new audiences and send them to your site. In addition to traditional forms of advertising, there are a growing number of online options that are often more flexible, targeted and cost effective.<\/p>\n

    1.\u00a0 Online advertising<\/strong><\/p>\n