{"id":4127,"date":"2012-11-28T11:23:35","date_gmt":"2012-11-28T18:23:35","guid":{"rendered":"http:\/\/www.yola.com\/blog\/?p=4127"},"modified":"2013-06-11T14:59:28","modified_gmt":"2013-06-11T21:59:28","slug":"how-to-make-paid-search-pay-off","status":"publish","type":"post","link":"https:\/\/www.yola.com\/blog\/how-to-make-paid-search-pay-off\/","title":{"rendered":"How to Make Paid Search Pay Off"},"content":{"rendered":"

How can you drive a high volume of traffic to your new Yola website–and do it right out of the gate? One of the most effective ways is a paid search campaign on one of the big engines, like Google or Bing & Yahoo. It can bring in visitors who are actively looking for the specific products or services you offer. Best of all, paid search can start driving people to your website the same day it goes live.
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Launch Your Search Campaign Right<\/strong><\/p>\n

Achieving success with a paid search campaign isn\u2019t as easy as simply signing up. Doing it right means that, before you launch even one search ad, you need to understand the work involved. It can be a very daunting endeavor due to the fact that there are many steps you need to take and some risk if you don\u2019t utilize a professional team or software to help you get going. Here are just a few of the tasks you\u2019d have to complete to get started:<\/p>\n

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  1. Open an account with Google AdWords or Bing Ads.<\/li>\n
  2. Plan out and build a campaign.<\/li>\n
  3. Break up your campaign into ad groups.<\/li>\n
  4. Select strong keywords.<\/li>\n
  5. Create captivating ads with compelling messaging and visuals.<\/li>\n
  6. Determine how much you want to spend for placement.<\/li>\n<\/ol>\n

    Manage Your Campaign for Results<\/strong><\/p>\n

    After launch, there is still much more to do. You\u2019ve only just begun. You need to carry out ongoing management to optimize your campaign outcome and to avoid paying for ads that don\u2019t work. For instance:<\/p>\n