\n
\n\u2192 Well stocked \u2013<\/strong> Build up and interlink enough content for your visitors to be able to stay awhile. The more pages of content, the more for search engines to like too.
\n
\n\u2192 Engaging \u2013<\/strong> Identify your audience and tailor your content and tone to them, whether you\u2019re providing help solving a problem or entertainment.<\/p>\n
\u2192 Easy to find \u2013<\/strong> Keep your content focused around your audience\u2019s interests so they\u2019re more likely to find you via search. ** Tip **<\/strong> Blog about It<\/strong> Create or Repost?<\/strong> ** Tip **<\/strong> <\/p>\n 6 Ways to Get Started<\/strong> 1. Text <\/strong> <\/p>\n 2. Interviews and articles <\/strong> 3. Photos, slideshows and other images <\/strong> 4. Videos <\/strong><\/p>\n Create videos that are fun and quirky, show viewers how to do something, or otherwise engage or move your audience. Publish them on YouTube<\/a> or Metacafe<\/a>, then embed them on your website using Yola widgets.<\/a> Remember to provide your URL where you post each video.<\/p>\n USEFUL FACT<\/strong> 5. Podcasts and other audio <\/strong> USEFUL FACT<\/strong> 6. Links <\/strong> Keep Your Connections in the Know <\/strong> If you have a Yola Silver or Gold,\u00a0 you can easily publish your Yola site to Facebook.<\/a> Then, every time you update your website content, the changes will automatically push out to your Facebook page too. \u2192 Next in this series about driving traffic to your Yola site:<\/strong> Stay Tuned<\/strong> <\/p>\n Want to Learn More? <\/strong><\/p>\n Intro to Driving Yola Site Traffic<\/a> <\/strong>#3 –\u00a0Be an Active Online Participant<\/a><\/p>\n #4 –\u00a0Mind Your Marketing<\/a><\/p>\n #5 –\u00a0Flex Your Expertise<\/a><\/p>\n <\/p>\n SOURCES<\/strong><\/p>\n \u201cHow to Make Content Go Viral,\u201d<\/a> Entrepreneur Magazine<\/em><\/p>\n \u201c30 Great Content Ideas for Your Website or Blog\u201d<\/a> by Kay Singh, My Venture Pad, 3\/31\/2012<\/p>\n Tutorials on Copyblogger<\/a><\/p>\n \u201cSocial Networking Statistics,\u201d<\/a> Statistic Brain, 7\/18\/2012<\/p>\n \u201cWorldwide Social Media Usage Trends in 2012\u201d<\/a> by Christian Arno, Search Engine Watch, 4\/13\/2012<\/p>\n \u201c48 Significant Social Media Fact, Figures and Statistics\u201d<\/a> by Jeff Bullas<\/p>\n \u201c99 New Social Media Stats for 2012\u201d<\/a> by Cara Pring, The Social Skinny, 5\/10\/2012<\/p>\n","protected":false},"excerpt":{"rendered":" \u201cContent is king\u201d is a common mantra among online marketing pros, and for good reason. Offering enough of the right content is crucial to your Yola website\u2019s success, with your audience and with search engines. Put in the extra effort to ensure that your site content is: \u2192 Fresh \u2013 Update and add content frequently… Read More »Drive Traffic to Your Yola Site, Strategy #2: Create Content<\/span><\/a><\/p>\n","protected":false},"author":400,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","neve_meta_reading_time":"","_themeisle_gutenberg_block_has_review":false},"categories":[84],"tags":[200,226,227,193,228,1113,86,229],"_links":{"self":[{"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/posts\/4086"}],"collection":[{"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/users\/400"}],"replies":[{"embeddable":true,"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/comments?post=4086"}],"version-history":[{"count":34,"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/posts\/4086\/revisions"}],"predecessor-version":[{"id":5076,"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/posts\/4086\/revisions\/5076"}],"wp:attachment":[{"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/media?parent=4086"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/categories?post=4086"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/tags?post=4086"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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\n\u2192 Shareable \u2013<\/strong> Go viral and you hit the jackpot. Make it easy to pass your content around by using Yola\u2019s Share Me widget<\/a>. Visitors simply click to share on Facebook, Twitter or Google+.<\/p>\n
\nNeed Some Audience Insight?
\nLook up peers\u2019 blogs and websites on a research site, like Alexa<\/a>, to identify their most popular search terms.<\/p>\n
\nA blog is an important medium for your content. It\u2019s where visitors can go to see what\u2019s new right away and leave comments. Plus, when you start one on Tumblr<\/a>, you can use it as a source of content for your Yola website. Just add it to your site using the Tumblr Widget<\/a> in Sitebuilder.<\/p>\n![\"Blog.pear.tree\"](\"https:\/\/farm9.staticflickr.com\/8344\/8159344139_a0f1d9d675_z.jpg\")
<\/a>
\n
\n<\/strong><\/p>\n
\nIn general, creating original content will win you more points with readers and search engines alike. But what if you don\u2019t have the time or chops to crank out high-quality content on a regular basis? That\u2019s when reposting is useful. You can give a new spin on the content by adding your own comments. Just be sure to credit the author and link to the original.<\/p>\n
\nEncourage your audience to share your original content by adding a disclosure statement like, \u201cThis article may be freely reprinted or distributed in its entirety in any e-zine, newsletter, blog or website. The author\u2019s name, bio and website links must remain intact and be included with every reproduction.\u201d<\/p>\n
\nThe possibilities for your website content are wide open. Here are suggestions to help you reign it in:<\/p>\n
\nUpdate your website copy regularly to keep your website fresh for regular visitors. This might mean adding new pages, rewording some of the basic copy, or even changing text styles or colors.<\/p>\n![\"1.text\"](\"https:\/\/farm8.staticflickr.com\/7272\/8159376970_9794696177_z.jpg\")
<\/a><\/p>\n
\nInterview leaders and other individuals of interest to your audience. Many will appreciate the free publicity. Also write on relevant topics. Approaches include opinion and editorial pieces, research and analysis, informative or advice columns, and how-to\u2019s.<\/p>\n![\"2.articles\"](\"https:\/\/farm8.staticflickr.com\/7128\/8159376892_fd641a9471_z.jpg\")
<\/a>
\n
\n<\/strong><\/p>\n
\nBoost your Yola site\u2019s success by keeping it visually compelling. Include images throughout<\/a>, such as photos, graphics, and scans of comic strips or drawings. Create a PowerPoint or Google Doc slideshow, and embed it in your Yola site<\/a> to introduce some interactivity too.<\/p>\n![\"3.Photos.images\"](\"https:\/\/farm9.staticflickr.com\/8061\/8159344387_d5fd4bd15a_z.jpg\")
<\/a>
\n
\n** Tips **<\/strong>
\n– Use the Yola Alt Text field to give image files searchable descriptive names.
\n– Any photos you\u2019ve stored on Flickr you can display on your Yola website using a dynamic badge<\/a> or embedded slideshow.<\/a>
\n
\n<\/strong><\/p>\n![\"4.Videos\"](\"https:\/\/farm8.staticflickr.com\/7253\/8159376754_e427344119_z.jpg\")
<\/a><\/p>\n
\nThe average US Internet user watches 186 videos per month (Comscore).
\n
\n<\/strong><\/p>\n
\nAudio files are a great way to showcase musical or voiceover talent. For ongoing audio features, like a series of interviews with prominent people in your industry, you can offer podcasts available for download on your website and iTunes.<\/a><\/p>\n![\"5.Audio\"](\"https:\/\/farm9.staticflickr.com\/8483\/8159344263_65fb4bd90b_z.jpg\")
<\/a><\/p>\n
\nUnlike simple audio files, podcasts are distributed as episodes and they increasingly include video.
\n
\n<\/strong><\/p>\n
\nShare links to content your audience will appreciate. Links to elsewhere on your own site will help with your audience retention, but you may also want to include links to other sites. This will help you build legitimacy and trust by demonstrating your desire to furnish the best content possible\u2014even if it isn\u2019t yours.<\/p>\n![\"6.Links\"](\"https:\/\/farm8.staticflickr.com\/7134\/8159344195_3842e6b4e8_z.jpg\")
<\/a>
\n
\n** Tips **<\/strong>
\n– Set external links to open in a new window. That way readers will return to your site.
\n– You may want to ask that the owners of blogs and other websites reciprocate by linking back to your site.
\n
\n<\/strong><\/p>\n
\nUse Yola Social Sharing to alert your audience through Facebook, Twitter and email whenever you add content to your Yola site. When you publish, just click those icons on the confirmation page.<\/p>\n
\n
\n<\/strong><\/p>\n
\nStrategy #3: Be an Active Online Participant (coming soon, so check back)
\n
\n<\/strong><\/p>\n
\nAfter the \u201cDrive Traffic to Your Yola Site\u201d series, we\u2019ll be featuring posts on how to get the most out of the top social networks. You\u2019ll learn practical tips, how-to\u2019s and examples to send you on your way.<\/p>\n
\n#1 \u2013 Get Social<\/a>
\n#2 \u2013 Create Content (you are here)<\/strong><\/p>\n