{"id":3993,"date":"2012-09-13T14:57:24","date_gmt":"2012-09-13T21:57:24","guid":{"rendered":"http:\/\/www.yola.com\/blog\/?p=3993"},"modified":"2015-10-19T09:36:31","modified_gmt":"2015-10-19T16:36:31","slug":"5-ways-to-drive-traffic-to-your-yola-website","status":"publish","type":"post","link":"https:\/\/www.yola.com\/blog\/5-ways-to-drive-traffic-to-your-yola-website\/","title":{"rendered":"5 Ways to Drive Traffic to Your Yola Website"},"content":{"rendered":"

Congratulations on your new website! You\u2019ve opened yourself up to online audiences around the world. So how do you make sure the right ones find you and keep coming back?<\/p>\n

This post gives you an introduction to five effective strategies.<\/p>\n

#1 \u2013 Get Social<\/a>!<\/strong>
\nExtend your web presence by setting yourself up on major social media sites.
\nRemember always to link back to your website!<\/em><\/strong><\/p>\n

Seven key sites to join are:<\/p>\n

    \n
  1. Facebook<\/strong> \u2013 Create a personal Facebook profile<\/a>, with privacy set to \u201cpublic,\u201d or set up a business page<\/a>.<\/li>\n
  2. Twitter<\/strong> \u2013 Set up a personal account<\/a> and a business account<\/a>, open to anyone and everyone.<\/li>\n
  3. Pinterest<\/strong> \u2013 Start a personal Pinterest page<\/a> and one for your business<\/a>.<\/li>\n
  4. Linkedin<\/strong> \u2013 Complete a personal profile<\/a> and a connected page for your business<\/a>.<\/li>\n
  5. Google+<\/strong> – Set up a personal page<\/a> or business page<\/a>. Make your stream public.<\/li>\n
  6. Foursquare<\/strong> \u2013 Set up a personal account<\/a> and create a business page<\/a>.<\/li>\n
  7. Flickr<\/strong> \u2013 Set up a personal account<\/a> or log in using an existing Yahoo or Google account.<\/li>\n<\/ol>\n

    There are also loads of niche social networks out there, like the ones listed in this article<\/a>.<\/p>\n

    TIPS<\/strong>
    \n– Yola     Silver<\/a> and Gold<\/a> users can publish their website to their Facebook page.
    \n– Yola     Online Store<\/a> users can sell through their Facebook business page.<\/p>\n

     <\/p>\n

    #2 \u2013 Create Content<\/a><\/strong>
    \nKeep your Yola website well stocked with fresh, relevant content. You\u2019ll give visitors a reason to keep coming back and to share links to your site. You\u2019ll also raise the rankings of your site on search – Google and other engines give higher points for content freshness, focus and volume.<\/p>\n

    Yola gives you tools to help keep your audience tuned in and coming back, like audience alerts using Social Sharing, Facebook sync with automatic updates<\/a>, and the Tumblr Widget<\/a> in Sitebuilder.<\/p>\n

    So start stirring up excitement and traffic by adding new content, and link back to it from Facebook, Twitter, LinkedIn and other social places!<\/strong><\/em><\/p>\n

    TIP<\/strong>
    \n– Add the Yola     Share Me widget<\/a> to enable users to share your content by simply clicking \u201cTweet,\u201d \u201cLike\u201d or \u201c+1.\u201d<\/p>\n

     <\/p>\n

    #3 \u2013 Be an Active Online Participant<\/a><\/strong>
    \nStay active in the online social circuit. Connect to, follow and interact with people, groups and organizations in online venues such as Facebook, Twitter, and blogs and forums. Play nicely with others and build up your online reputation, avoiding overt selling or spamming.<\/p>\n

    And whatever you do, remember to include a link back to your website<\/strong><\/em>. It will direct interested readers to you and help with your search results.<\/p>\n

    TIP<\/strong>
    \n– In your email signature, include your website URL and invite people to connect with you on LinkedIn, Twitter and Facebook.<\/p>\n

     <\/p>\n

    #4 \u2013 Mind Your Marketing<\/a><\/strong>
    \nOnline and brick-and-mortar outreach and marketing will help drive traffic to your Yola site. Explore tried-and-true methods such as web advertising, email marketing, printed promotional materials, search engine optimization, business directory listings, and contests and giveaways.<\/p>\n

    Yola helps you market your site results with:<\/p>\n