{"id":367,"date":"2009-07-09T14:24:31","date_gmt":"2009-07-09T21:24:31","guid":{"rendered":"http:\/\/blog.yola.com\/?p=367"},"modified":"2010-11-08T00:02:52","modified_gmt":"2010-11-08T07:02:52","slug":"places-to-optimize-seo-on-a-webpage","status":"publish","type":"post","link":"https:\/\/www.yola.com\/blog\/places-to-optimize-seo-on-a-webpage\/","title":{"rendered":"Places to Optimize SEO on a Webpage"},"content":{"rendered":"

<\/p>\n

Cracking the SEO Code: Four\u00a0Key Places to Optimize on a Webpage<\/span><\/strong><\/p>\n

If you want to make the pages on your website more visible to search engines and increase your rankings in search results, you’ll need to get into the code of your webpage and make some changes. There are four places where you can optimize your pages\u2019 code by adding keywords: Page Title, Heading, Meta Tag and Image ALT Tag.<\/span><\/p>\n

The following will give you more information about these places and where you can find them in the HTML source code of your page.<\/span><\/p>\n

1.\u00a0\u00a0 <\/span><\/span><\/span><\/strong>Page Titles<\/span><\/strong><\/p>\n

The Page Title is what you see in the top of a web browser’s window.<\/span><\/p>\n

\"pagetitles\"<\/span><\/p>\n

\u00a0<\/p>\n

<\/p>\n

The Page Title also appears in the search results as a Link.<\/span><\/p>\n

\"searchresults\"
\n<\/span><\/p>\n

\u00a0<\/p>\n

<\/p>\n

In the source code, the Page Title tag looks like this:<\/span><\/p>\n

\"sourcepagetitle\"<\/p>\n

\u00a0<\/p>\n

The Page Title is the first thing seen by search engine spiders (the software used by search engines to automatically index websites) when they read a web page. Search engines heavily weigh page titles when ranking sites. This is why it\u2019s especially important to incorporate keywords here. Also, the right Page Title can help users decide to click on the link to a page in the search engine results page (SERP) because the title is relevant and catchy.\u00a0<\/span><\/p>\n

<\/span><\/p>\n

2.\u00a0\u00a0 <\/span><\/span><\/span><\/strong>Headings<\/span><\/strong><\/p>\n

Headings are the headlines and sub-headlines on a webpage.\u00a0 <\/span>Headings organize content by outlining main points, as well as emphasizing certain keywords. Like page titles, headings are given more consideration by search engines.<\/span><\/p>\n

Heading tags, or H tags, are where those headings live.<\/span><\/p>\n

\"sourceheadings\"
\n<\/span><\/p>\n

\u00a0<\/p>\n

\u00a0<\/p>\n

The <H1> tag is for a main page heading.\u00a0 <\/span>Headings from <H2> to <H6> are for subordinate headings within a page.\u00a0 <\/span>Generally speaking, the most common headings are <H1>, <H2>, and <H3>.<\/p>\n

Here\u2019s an example of what good heading use looks like:<\/span><\/p>\n

\"yolaheadinds1\"
\n<\/span><\/p>\n

1.\u00a0\u00a0 <\/span><\/span><\/span><\/strong>Meta Tags<\/span><\/strong><\/p>\n

Although Meta Tags are not as important for SEO as they used to, they\u2019re still a significant place to add keywords. The two types of Meta Tags to focus on:<\/span><\/p>\n