{"id":344,"date":"2009-07-02T11:31:05","date_gmt":"2009-07-02T18:31:05","guid":{"rendered":"http:\/\/blog.yola.com\/?p=344"},"modified":"2009-07-02T11:32:36","modified_gmt":"2009-07-02T18:32:36","slug":"linking-for-better-seo-rankings","status":"publish","type":"post","link":"https:\/\/www.yola.com\/blog\/linking-for-better-seo-rankings\/","title":{"rendered":"Linking for better SEO rankings"},"content":{"rendered":"

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Soup up your SEO with Hot Rod Linking (Part 1 of 2)<\/strong><\/p>\n

Looking to soup up your site?\u00a0 <\/span>What you need is Hot Rod Linking.<\/p>\n

Linking is becoming more and more vital for making a website visible and credible to both search engines and human readers. In fact, if you could only do one thing to optimize your website for search, it should be souping up your links.<\/p>\n

In this first part of \u201cHot Rod Linking,\u201d we\u2019ll talk about why linking is a critical part of your SEO efforts, and we\u2019ll also give you some basic linking strategies to start with. And in the spirit of linking, we\u2019ll give you some links to some of the most popular linking resources on the Web.<\/p>\n

Why is linking so important in SEO?<\/strong><\/p>\n

Linking has become more significant for search engines because website design and SEO were being designed to \u201ctrick\u201d search engines, even at the expense of usability. In addition, linking is a time-intensive and labor-intensive exercise for both quantity and quality linking.<\/p>\n

Linking is what gives a website credibility in the eyes of not only users, but also the search engines for the same reason that citations and references are in term papers. More and better links mean that your site is more relevant and popular to searchers. For ranking, linking is as important as, if not more important than, the actual content of a site.<\/p>\n

For example, if you search Google for the keyword phrase \u201cchildren\u2019s books\u201d, you’ll get Random House ranked on page 1 position 3. The keyword \u201cchildren\u2019s books\u201d isn\u2019t even in the content and the landing page doesn\u2019t have that keyword in important places such as the page title, description meta tag or keyword meta tag. What the Random House website does have is 1,130 inbound links from quality sources such as public libraries, literacy foundations, and special interest groups such as the Association of Booksellers for Children.<\/p>\n

Basic linking strategies to hook users<\/strong><\/p>\n

To \u201chook\u201d users and linking partners, here are some basic linking strategies:<\/p>\n