The holidays are an important time for most companies. Did you know Yola makes it easy for you to update your site so you can take advantage of the shopping season?<\/p>\n
Here are 7 tips for how you can increase traffic, sales and performance:<\/p>\n
1. Change your style to reflect the holiday season<\/strong> 2. Use holiday stock images<\/strong> 3. Use your homepage to showcase your best deal or product<\/strong> 4. Start a PPC campaign<\/strong> 5. Optimize your content for holiday keywords to improve SEO<\/strong> 6. Start some email marketing<\/strong> 7. Make your visitors feel secure<\/strong> Next month we will be looking at how social networks can work for you this holiday season.<\/p>\n","protected":false},"excerpt":{"rendered":" The holidays are an important time for most companies. Did you know Yola makes it easy for you to update your site so you can take advantage of the shopping season? Here are 7 tips for how you can increase traffic, sales and performance: 1. Change your style to reflect the holiday season Even if… Read More »7 website secrets for the holiday season<\/span><\/a><\/p>\n","protected":false},"author":400,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","neve_meta_reading_time":"","_themeisle_gutenberg_block_has_review":false},"categories":[130],"tags":[],"_links":{"self":[{"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/posts\/3155"}],"collection":[{"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/users\/400"}],"replies":[{"embeddable":true,"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/comments?post=3155"}],"version-history":[{"count":15,"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/posts\/3155\/revisions"}],"predecessor-version":[{"id":4506,"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/posts\/3155\/revisions\/4506"}],"wp:attachment":[{"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/media?parent=3155"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/categories?post=3155"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/tags?post=3155"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nEven if you\u2019ve already published your site, it\u2019s easy to change your style<\/a> to give your site a quick holiday refresh. If you\u2019re tech savvy, you can also create a unique look and feel by editing the CSS<\/a> directly.<\/p>\n
\nAdding some holly, ornaments and wreaths is a quick way to add some festive flair. You can do this from within the Yola Sitebuilder using Fotolia stock images<\/a>.<\/p>\n
\nYour homepage is probably the most visited page of the site, so make sure you create the best first impression by showcasing your products and\/or services Try using our image gallery<\/a> to showcase your products. You can also add a form<\/a> to your homepage so customers can contact you immediately.<\/p>\n
\nPaid search is one of the easiest ways to drive targeted customers to your site immediately. Remember, if you purchase custom domain<\/a> from us or upgrade to Yola Silver<\/a> you get up to $75 of FREE Google AdWords advertising credit.<\/p>\n
\nDo some keyword research into what people may search for over the holiday season and update your content to improve SEO<\/a>.\u00a0 Remember search engines love regularly updated content!<\/p>\n
\nIt\u2019s never too early to plan and create an email newsletter for the holidays. Send it to customers before the holiday season with your top offers. We\u2019ve partnered with Constant Contact so you get 60 days of free email marketing<\/a>. Need to collect more email addresses to establish a list? Just add our Constant Contact widget<\/a> to your site.<\/p>\n
\nIf you want people to buy from your website or submit their details to you, they must feel secure that their info won\u2019t get stolen. Add a TRUSTe logo<\/a> to your website to reinforce that your site is secure.<\/p>\n