{"id":300,"date":"2009-06-15T05:25:19","date_gmt":"2009-06-15T12:25:19","guid":{"rendered":"http:\/\/blog.yola.com\/?p=300"},"modified":"2009-06-15T05:25:19","modified_gmt":"2009-06-15T12:25:19","slug":"seo-101","status":"publish","type":"post","link":"https:\/\/www.yola.com\/blog\/seo-101\/","title":{"rendered":"SEO 101"},"content":{"rendered":"<p><!--StartFragment--><\/p>\n<p class=\"MsoNormal\"><!--StartFragment--><\/p>\n<p class=\"MsoNormal\"><strong>Oh Say Can You Be Seen: Get your site noticed (Part 1 of 3)<\/strong><\/p>\n<p class=\"MsoNormal\">In this first part of our series, we\u2019ll give you a quick run-down about SEO and link you to the hottest online SEO resources to help you learn more about SEO.<\/p>\n<p class=\"MsoNormal\">Ever wondered how search engines, like Google, Yahoo, and MSN Live Search, know what to display first when someone does a search for a specific term? Or how you can elevate your website to one of the first sites displayed when users search for a website like yours?<\/p>\n<p class=\"MsoNormal\">The answer is Search Engine Optimization, more commonly known as SEO. With SEO, you design and develop your website so search engines can read and position it higher in the search results. Optimizing for search engines can bring more potential customers to your site and increase your website sales.<\/p>\n<p class=\"MsoNormal\"><strong>Know the \u201c3 R&#8217;s\u201d of SEO<\/strong><\/p>\n<p class=\"MsoNormal\">The essence of search engine optimization can be summarized by the \u201c3 R&#8217;s.\u201d To start understanding SEO, you need to know these 3 key terms:<\/p>\n<ul type=\"disc\">\n<li class=\"MsoNormal\"><strong>Readability<\/strong> means that search      engines can see your website and read it.<\/li>\n<li class=\"MsoNormal\"><strong>Relevance<\/strong> means that your      website\u2019s content is relevant for a given topic or term so that the search      engines rank it highly.<\/li>\n<li class=\"MsoNormal\"><strong>Reach<\/strong> means that users should be      able to reach your website with high-quality links to your page from other      relevant sites.<\/li>\n<\/ul>\n<p class=\"MsoNormal\"><strong>Getting to the most important &#8220;R&#8221;<\/strong><\/p>\n<p class=\"MsoNormal\">According to a <a href=\"http:\/\/www.iprospect.com\/premiumPDFs\/WhitePaper_2006_SearchEngineUserBehavior.pdf\">study<\/a> by iProspect, people focus on toward the top 3 results on the first page and rarely go beyond the first 3 pages of search results. That same study shows they regard those results as more relevant and authoritative, which makes them more likely to visit those websites.<\/p>\n<p class=\"MsoNormal\">When your website is easily readable by search engines, its content is relevant to what people are searching for, and users can reach your website from relevant links, that\u2019s where the fourth \u201cR\u201d of SEO comes in: Rankings.<\/p>\n<p class=\"MsoNormal\">The right SEO can get your website to rank higher in the search results and users will regard your website as more of an authority, which means more traffic to your website and ultimately more sales. This is where SEO pays off.<strong><\/strong><\/p>\n<p class=\"MsoNormal\"><strong>Hottest Online SEO Resources On the Web<\/strong><\/p>\n<p class=\"MsoNormal\">Here are some of the hottest online SEO resources out there:<\/p>\n<p class=\"MsoListParagraph\"><span><span>\u00b7<span>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span><a href=\"http:\/\/www.jordankasteler.com\/utah-seo-pro-blog\/top-10-seo-tips-for-every-website\/\">http:\/\/www.jordankasteler.com\/utah-seo-pro-blog\/top-10-seo-tips-for-every-website\/<\/a><span><\/span><\/p>\n<p class=\"MsoListParagraph\"><span><span>\u00b7<span>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span><a href=\"http:\/\/www.aimclearblog.com\/2008\/09\/18\/think-seo-before-you-name-your-new-company\/\">http:\/\/www.aimclearblog.com\/2008\/09\/18\/think-seo-before-you-name-your-new-company\/<\/a><span><\/span><\/p>\n<p class=\"MsoListParagraph\"><span><span>\u00b7<span>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span><a href=\"http:\/\/www.techipedia.com\/2006\/some-of-my-favorite-free-seo-and-social-networking-blog-rank-tools\/\">http:\/\/www.techipedia.com\/2006\/some-of-my-favorite-free-seo-and-social-networking-blog-rank-tools\/<\/a><\/p>\n<p class=\"MsoListParagraph\"><span><span>\u00b7<span>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span><a href=\"http:\/\/www.seomoz.org\/items\/view\/5\">http:\/\/www.seomoz.org\/items\/view\/5<\/a><\/p>\n<p class=\"MsoListParagraph\"><span><span>\u00b7<span>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span><a href=\"http:\/\/searchengineland.com\/scalable-on-page-seo-strategies-11792\">http:\/\/searchengineland.com\/scalable-on-page-seo-strategies-11792<\/a><\/p>\n<p class=\"MsoListParagraph\"><span><span>\u00b7<span>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span><a href=\"http:\/\/www.seomoz.org\/article\/search-ranking-factors\">http:\/\/www.seomoz.org\/article\/search-ranking-factors<\/a><\/p>\n<p class=\"MsoListParagraph\"><span><span>\u00b7<span>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span><a href=\"http:\/\/www.seomoz.org\/blog\/whiteboard-friday-creating-great-online-content\">http:\/\/www.seomoz.org\/blog\/whiteboard-friday-creating-great-online-content<\/a><\/p>\n<p class=\"MsoListParagraph\"><span><span>\u00b7<span>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span><a href=\"http:\/\/www.searchengineguide.com\/stoney-degeyter\/the-best-damn-o.php\">http:\/\/www.searchengineguide.com\/stoney-degeyter\/the-best-damn-o.php<\/a><\/p>\n<p class=\"MsoListParagraph\"><span><span>\u00b7<span>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span><a href=\"http:\/\/steve-dale.net\/2008\/03\/31\/top-100-social-media-tools\/\">http:\/\/steve-dale.net\/2008\/03\/31\/top-100-social-media-tools\/<\/a><\/p>\n<p class=\"MsoListParagraph\"><!--StartFragment--><\/p>\n<p class=\"MsoNormal\">Yola makes it easy for you to drive more traffic to your site and promote your site. Learn more about the basics of SEO with our\u00a0<a href=\"https:\/\/www.yola.com\/tutorials\/intro-to-seo\">SEO tutorials<\/a>.\u00a0<\/p>\n<p><!--EndFragment--><\/p>\n<p class=\"MsoNormal\">Stay tuned for Part 2 of our series, where we\u2019ll take a look at the basics of how search engines gather information and display search results.\u00a0<\/p>\n<p><!--EndFragment--><\/p>\n<p><!--EndFragment--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Oh Say Can You Be Seen: Get your site noticed (Part 1 of 3) In this first part of our series, we\u2019ll give you a quick run-down about SEO and link you to the hottest online SEO resources to help you learn more about SEO. Ever wondered how search engines, like Google, Yahoo, and MSN&hellip;&nbsp;<a href=\"https:\/\/www.yola.com\/blog\/seo-101\/\" class=\"\" rel=\"bookmark\">Read More &raquo;<span class=\"screen-reader-text\">SEO 101<\/span><\/a><\/p>\n","protected":false},"author":56,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","neve_meta_reading_time":"","_themeisle_gutenberg_block_has_review":false},"categories":[84],"tags":[86,85],"_links":{"self":[{"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/posts\/300"}],"collection":[{"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/users\/56"}],"replies":[{"embeddable":true,"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/comments?post=300"}],"version-history":[{"count":3,"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/posts\/300\/revisions"}],"predecessor-version":[{"id":4940,"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/posts\/300\/revisions\/4940"}],"wp:attachment":[{"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/media?parent=300"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/categories?post=300"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/tags?post=300"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}