Vacation\u2019s over in most places around the world. And guess what? As those kids and college students get ready to go back to school, they also set off on the second-largest spending spree of the year. Even if your small business isn\u2019t selling school supplies or uniforms, you can still attract some of those dollars to your site.\u00a0 Here are some helpful ideas to inspire you \u2013 and since it\u2019s so easy to change up and refresh your Yola site, you\u2019ve got the flexibility you need to launch your campaign today.<\/p>\n
1. Start a traditional, tried, and true back-to-school marketing campaign.<\/strong><\/p>\n If you actually ARE selling school supplies, clothing, or accessories, now\u2019s the time to pump up your online advertising. Even if you aren\u2019t, there are plenty of businesses and services that can help kids and teachers get ready. Hair salons, errand services, tutors \u2013 go for it! And it\u2019s the perfect time for a \u201clast chance\u201d sale, to take advantage of those last golden days of vacation, too.<\/p>\n 2. Get creative with back-to-school tie-ins.<\/strong><\/p>\n Your small business might not be the most obvious fit for a back-to-school promotion \u2013 but get creative and you just might find the right connection. Here are a few good examples:<\/p>\n 3. Talk to parents.<\/strong><\/p>\n Back to school means a change in schedule for parents, too \u2013 and for some, more time to pamper themselves or get to stuff they’ve been putting off.<\/p>\n 4. Be a teachers’ pet.<\/strong><\/p>\n Plenty of the marketing ideas above that apply to parents will also please hard-working teachers, too. Here are a few more:<\/p>\n <\/strong><\/p>\n These ideas are just for starters. How will your small business participate in the lucrative back-to-school season? We invite you to share your own ideas with your fellow Yola site owners right here in our comments!<\/p>\n","protected":false},"excerpt":{"rendered":" Vacation\u2019s over in most places around the world. And guess what? As those kids and college students get ready to go back to school, they also set off on the second-largest spending spree of the year. Even if your small business isn\u2019t selling school supplies or uniforms, you can still attract some of those dollars… Read More4 Great Back-to-School Marketing Thought-Starters<\/span><\/a><\/p>\n","protected":false},"author":393,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","neve_meta_reading_time":"","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[84],"tags":[],"class_list":["post-2978","post","type-post","status-publish","format-standard","hentry","category-seo"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\n\t\t\n\n
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