\n
![\"Google](\"https:\/\/farm3.static.flickr.com\/2711\/5751707727_2e16695a35.jpg\")
<\/a><\/p>\nHave you noticed the ads that appear at the top and sides of every Google search you\u2019ve ever done?
\n<\/a><\/p>\n
Every single one of those ads is created with Google AdWords.<\/p>\n
And if you\u2019re a small business owner with a Yola site out there working for you already, AdWords is a great way to grow your business and ramp up your site traffic.<\/p>\n
AdWords is Google\u2019s way of helping you advertise on the web. It\u2019s a powerful tool\u00a0that gets your products and services in front of the people looking for them, right at the moment they\u2019re searching.<\/p>\n
So how does AdWords work? It\u2019s actually pretty straightforward:<\/p>\n
Getting Started<\/strong><\/p>\n There are tons of tips and tricks to delve into once you\u2019ve got your AdWords account going. In this post we\u2019ll stick with the basics to get you started.<\/p>\n 1. Set up your account.<\/strong><\/p>\n Creating your AdWords account is quick and easy. Start here<\/a>. If you\u2019ve been waiting for it to get even easier, good news: Google will now set up your account and your first campaign for you for free, over the phone.<\/p>\n 2. Choose your keywords; create your ads.<\/strong><\/p>\n \u201cKeywords\u201d simply means words and phrases related to your business. For instance, if you\u2019re a wedding planner, \u201cwedding planner\u201d will definitely be one of your keywords.<\/p>\n You use your keywords to make ads that target all those customers out there, searching for you on Google (and a big network of partner sites, too). Since you decide how much you want to pay each time a potential customer clicks on your ad, you can keep it all within the budget you\u2019ve decided on.<\/p>\n 3. Your ads appear on Google.<\/strong><\/p>\n When your future customers search Google with your keywords (or even similar ones), they can see your ad alongside or above their search results. It\u2019s called a \u201csponsored link\u201d. You can even control where your ads appear.<\/p>\n 4. You attract customers. You up your site traffic. Your business grows\u2026<\/strong><\/p>\n You\u2019ve got control, and can choose to target your advertising to people who are already interested in what you\u2019re offering. So they\u2019re primed to click your ad \u2013 then browse your Yola site, learn more about you, and make a purchase.<\/p>\n Making the Most of AdWords<\/strong><\/p>\n <\/strong> AdWords lets you track your traffic and budget with graphs and performance stats so you can see what\u2019s working. It\u2019s easy to edit your ads once you find out what\u2019s successful and what\u2019s not. \u00a0If you want to get really advanced, you can include video in your ads and even make ads for mobile phones.<\/p>\n AdWords also gives you much more effective ROI, super-precise results tracking, and wider reach (by far!) than traditional ads, so it\u2019s an incredibly effective use of your marketing budget. And just so you know, if you\u2019ve got a Yola Silver<\/a> account and you\u2019re a new AdWords user, you get a $50 credit towards your AdWords campaigns.<\/p>\n What\u2019s not to love? In future posts, we\u2019ll get into the nitty-gritty details of how to make your AdWords account work as hard for your business as you do.<\/p>\n We\u2019ll demystify quality scores, first page bids, average position, keyword status, the Traffic Estimator, and the Google Wonderwheel.<\/p>\n In the meantime \u00a0\u2013 what are you waiting for?<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":" Have you noticed the ads that appear at the top and sides of every Google search you\u2019ve ever done? Every single one of those ads is created with Google AdWords. And if you\u2019re a small business owner with a Yola site out there working for you already, AdWords is a great way to grow your… Read More »Beginner\u2019s Guide to Google AdWords<\/span><\/a><\/p>\n","protected":false},"author":24,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","neve_meta_reading_time":"","_themeisle_gutenberg_block_has_review":false},"categories":[84],"tags":[],"_links":{"self":[{"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/posts\/2339"}],"collection":[{"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/comments?post=2339"}],"version-history":[{"count":77,"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/posts\/2339\/revisions"}],"predecessor-version":[{"id":6667,"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/posts\/2339\/revisions\/6667"}],"wp:attachment":[{"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/media?parent=2339"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/categories?post=2339"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/tags?post=2339"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n