{"id":2293,"date":"2011-05-11T12:44:42","date_gmt":"2011-05-11T19:44:42","guid":{"rendered":"http:\/\/www.yola.com\/blog\/?p=2293"},"modified":"2013-02-19T03:38:52","modified_gmt":"2013-02-19T10:38:52","slug":"site-metrics-101-are-you-measuring-what%e2%80%99s-important","status":"publish","type":"post","link":"https:\/\/www.yola.com\/blog\/site-metrics-101-are-you-measuring-what%e2%80%99s-important\/","title":{"rendered":"Site Metrics 101: Are You Measuring What\u2019s Important?"},"content":{"rendered":"<p>You\u2019ve built your site. You\u2019re taking advantage of all of Yola\u2019s terrific tools to drive traffic and up your SEO potential. You\u2019ve even <a href=\"http:\/\/www.google.com\/url?q=http%3A%2F%2Fwww.yola.com%2Ftutorials%2Farticle%2FTutorial-How-to-start-a-free-blog-with-Yola-1285944434228%2FAdding-and-editing-content&amp;sa=D&amp;sntz=1&amp;usg=AFQjCNHgnfpvOMCNAtWjz52uZREN2cvTlA\">started a blog<\/a> to send more folks clicking at your front door.<\/p>\n<p>Now, how do you measure the effect? How many unique (first-time) visitors have been to your site? What\u2019s your bounce rate? (Or you may ask yourself: what the heck is a <a href=\"http:\/\/www.google.com\/url?q=http%3A%2F%2Fen.wikipedia.org%2Fwiki%2FBounce_rate&amp;sa=D&amp;sntz=1&amp;usg=AFQjCNGGH_EmUPtzvNOZi5X-_GM7rhvLmA\">bounce rate<\/a>?)<\/p>\n<p>Of course, your Yola Free or Yola Bronze site comes complete with a super-simple way to quickly check:<\/p>\n<ul>\n<li> How many unique visitors you\u2019ve had over the last seven days<\/li>\n<li>When they arrived<\/li>\n<li>Whether the rate is trending up or down.<\/li>\n<\/ul>\n<p style=\"text-align: left;\">Click on the link called \u201cSite traffic\u201d at the left of your \u201cMyYola\u201d page. You\u2019ll instantly see how many visits your site received in the past week. You might want to try <a href=\"http:\/\/www.google.com\/url?q=http%3A%2F%2Fwww.yola.com%2Fyola-silver&amp;sa=D&amp;sntz=1&amp;usg=AFQjCNEI0GAGBqSl6PIn3uQT_xIofc9mqw\">Yola Silver<\/a> if you need metrics for your site visits over the last 30 days.<\/p>\n<p>Over time, your metrics can tell what you\u2019re doing right on your site\u2014and where there\u2019s opportunity for improvement.<\/p>\n<p style=\"text-align: center;\"><a title=\"Yola Analytics Dashboard\" href=\"https:\/\/www.yola.com\"><img loading=\"lazy\" class=\"aligncenter\" src=\"https:\/\/farm4.static.flickr.com\/3407\/5731973406_f24b42ba51.jpg\" alt=\"Yola Analytics Dashboard\" width=\"500\" height=\"359\" \/><\/a><\/p>\n<p><strong>How To Dig Deeper Into Your Data<\/strong><br \/>\nMore-advanced metrics can also help you understand how your customer arrives at your site. Good tracking tools can tell you which websites and search engines are sending traffic your way. You\u2019ll also learn which keywords you\u2019re ranking best for\u2014and how much traffic those keywords refer to your site.<\/p>\n<p>It\u2019s an important loop to get into. The more you learn about your site\u2019s metrics, the better you\u2019ll get at driving site traffic\u2014and the more you\u2019ll have to measure!<\/p>\n<p>To really start measuring your site\u2019s traffic in depth, sign up for a tool like <a href=\"http:\/\/www.google.com\/url?q=http%3A%2F%2Fwww.google.com%2Fanalytics%2F\">Google Analytics<\/a>. It\u2019s free, and the step-by-step instructions in <a href=\"http:\/\/www.google.com\/url?q=http%3A%2F%2Fwww.yola.com%2Ftutorials%2Farticle%2FTutorial-Adding-Analytics-1285944435822%2FPromotion%2C-SEO%2C-Traffic-and-Advertising&amp;sa=D&amp;sntz=1&amp;usg=AFQjCNFJc3-kk7251asCGv08MUFwHP_jHA\">our tutorial<\/a> show you how easy it is to add Google Analytics to your website.<\/p>\n<p>Among other things, with Google Analytics, you\u2019ll know how many visits vs. pageviews you get. What\u2019s the difference?<\/p>\n<ul>\n<li>A visit: someone comes to your site and looks around (at one page, or every page)<\/li>\n<li>A pageview: counts each time a visitor looks at a different page on your site<\/li>\n<\/ul>\n<p>These two metrics are important in helping you understand trends and the impact your site is having.<\/p>\n<p style=\"text-align: center;\"><a title=\"Google Analytics Dashboard\" href=\"https:\/\/www.yola.com\"><br \/>\n<\/a><\/p>\n<p style=\"text-align: center;\"><a title=\"Google Analytics Dashboard\" href=\"https:\/\/www.yola.com\"><img loading=\"lazy\" class=\"aligncenter\" src=\"https:\/\/farm6.static.flickr.com\/5309\/5731425377_55d46e9f97.jpg\" alt=\"Google Analytics Dashboard\" width=\"500\" height=\"342\" \/><\/a><\/p>\n<p style=\"text-align: left;\">Your Google Analytics dashboard can help you strengthen your marketing. You can focus in on geographical areas that work best for your business. Or start on a strategy towards higher conversion rates. It may look a little complicated at first, but trust us, it\u2019s worth a try.<\/p>\n<p>Of course, your fellow Yola members have some great ideas of their own, so head on over to <a href=\"http:\/\/www.google.com\/url?q=http%3A%2F%2Fforum.yola.com%2Fyola&amp;sa=D&amp;sntz=1&amp;usg=AFQjCNE0A6cYqsIgBfyco-6JOXlJypX5Bg\">our forum<\/a> to hear what the community has to say about how to measure your site traffic effectively.<\/p>\n<p>What metrics are most important for your site? Be sure to let us know!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You\u2019ve built your site. You\u2019re taking advantage of all of Yola\u2019s terrific tools to drive traffic and up your SEO potential. You\u2019ve even started a blog to send more folks clicking at your front door. Now, how do you measure the effect? How many unique (first-time) visitors have been to your site? What\u2019s your bounce&hellip;&nbsp;<a href=\"https:\/\/www.yola.com\/blog\/site-metrics-101-are-you-measuring-what%e2%80%99s-important\/\" class=\"\" rel=\"bookmark\">Read More &raquo;<span class=\"screen-reader-text\">Site Metrics 101: Are You Measuring What\u2019s Important?<\/span><\/a><\/p>\n","protected":false},"author":378,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","neve_meta_reading_time":"","_themeisle_gutenberg_block_has_review":false},"categories":[84,130],"tags":[],"_links":{"self":[{"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/posts\/2293"}],"collection":[{"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/users\/378"}],"replies":[{"embeddable":true,"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/comments?post=2293"}],"version-history":[{"count":9,"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/posts\/2293\/revisions"}],"predecessor-version":[{"id":2315,"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/posts\/2293\/revisions\/2315"}],"wp:attachment":[{"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/media?parent=2293"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/categories?post=2293"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.yola.com\/blog\/wp-json\/wp\/v2\/tags?post=2293"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}