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There are many design elements that can be used to make a website, but unfortunately there are no magic tricks that will send flocks of people to your site. Neither is a website itself a tool that can magically transform your business overnight. But what it can do is supplement your enterprise quite nicely.

Focus on Content

Content is king. Content even trumps design. Simply put, this is the number one thing which can make a website or break a website. There are some styles of content that engage more than others, but for the most part, the following attributes are generally acceptable:
 

• Candour - Honesty is the best policy when everyone can see you.
• Urgency - The web is primarily used to find information quickly.
• Timeliness - Another way of gauging its usefulness.
• Controversy - If you want to start a dialogue with visitors/customers.

Content Design

• A lot of communication depends as much on how you say something as what you are saying. Text is the way most sites attract the attention of their users. Graphics can be used to illustrate things pertaining to your enterprise, but text is the key to making a website worthwhile in the eyes of a serious visitor. Here are some pointers that can make or break websites:

• Write in a conversational tone and style.
• Use personal pronouns.
• Use short sentences.
• Write as if you were answering someone's questions on the phone.
• Use short, concise lists.
• Make a website legible using easily-scannable text.

Yola is a free website builder that takes care of all the difficult elements – web design, coding and technical issues – leaving you to focus on content.

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