Homepage Layout

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If the homepage is the online face of your business, the homepage layout is the cosmetic regimen that can make your site more or less attractive to visitors.

Homepage layouts, simply put, are critical to the success of your site. There is no greater online indication of your enterprise's Unique Selling Point (USP) and perception of competency than your homepage layout. If people view your site longer, they are more likely to engage with it or your services and hopefully convert.

Homepage Layout Elements

Of course, there are different ways to make a design good depending on the context. People would hesitate to sign up on an insurance website that favoured a brightly coloured, media rich website template with little or no information concerning policies or mission statements. It goes without saying that a homepage layout might get visitors into your site, but it won't keep them there if they can't find what they're looking for.

Bear these three general tips in mind when you create a homepage.

1.) Shorter paragraphs perform better than longer ones. The nature of the web is that there is so much information available that it is impossible to search every site for a desired piece of data. The reality is that we want the most relevance in the shortest amount of time.

2.) The relationship between the human eye and site text elements is variable. There is a tendency for a homepage layout with few text elements to be more intensely scrutinised than a homepage layout with many smaller ones.

3.) Simple is good. Unfamiliar concepts are better explained with images or videos. Text is good for names, dates, places and factual recall. If in doubt, leave it out. Good homepage layouts are tools, not works of art.

Yola offers various options when it comes to homepage layouts.

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