Tag Archives: website credibility

Site Building Advice 0

7 Words and Phrases to Avoid in Your Website Content

FOR THE MOST UNIQUE, HIGH QUALITY STUFF AT A VERY SPECIAL PRICE, CALL US TODAY! NO HIDDEN FEES! Now explain what that bombarding statement made you feel. Fever? Dry mouth? Nausea? Alright, it most likely didn’t give you the flu, but whatever it was, you know that it was far from pleasant. What you have just experienced is bad content, and as you now know, bad content is one of … Read more

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Guest Bloggers 2

5 Content Musts for Your Small Business Website Part 2

Guest post by Megan Totka, chief editor for ChamberofCommerce.com. To the average business owner, the wealth of content and information being created, packaged and sent out on a regular basis can be absolutely daunting. When our teams are relatively small and the task of content creation is scaled down to a single role, we can’t help but worry for the well being of our business and its site. Keep calm, … Read more

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Guest Bloggers 3

5 Content Musts for Your Small Business Website Part 1

Guest post by Megan Totka, chief editor for ChamberofCommerce.com Over 100 hours of video are uploaded to YouTube every minute. Over one million links are shared on Facebook every twenty minutes, and over 58 million tweets will have flown by the end of the day. Today’s users are sharing and consuming content at an exponential rate, so where do small businesses and their websites fit into the mix? Thankfully, small … Read more

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Site Building Advice 4

How to Create Effective CTAs

A “Call-to-Action” (CTA) is a word or phrase that urges a website visitor to take an immediate action (e.g. buy now, call now or create account). In essence, it is the primary action you want a visitor to take after reading your message. A CTA can be in the form of a text link or a button.   Before creating a CTA for your webpage you should analyze each of … Read more

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Site Building Advice 8

Do Visitors See Your Website as Credible? 5 Questions to Ask Yourself

BJ Fogg, a leading researcher on website credibility, says there are 4 types of credibility: Presumed credibility – General assumptions (e.g. A brand we’ve heard of is more credible, unknown brand is less.) Reputed credibility – Third party reference (e.g. Your wife said it’s good or your friends said service X is terrible.) Surface credibility – What we find on simple inspection (e.g. The website looks quality or “this is … Read more

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