Tag Archives: search engine optimization

Promoting Your Website 0

Google announces “Google My Business” to help businesses get found online and connect to customers

There are over 3.5 billion Google searches made daily. When it comes to the success of an online businesses, Google plays a critical role in helping them get found. Yesterday, Google announced another game changer for businesses worldwide – Google My Business. Google My Business offers a one-stop-shop for businesses to get found via Google Search, Google Maps and Google+. This makes it easier for businesses to update their business … Read more

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Promoting Your Website 2

6 key metrics for measuring the success of your blog

Here’s the scenario, you’ve heard creating a blog is a great way to promote your website, so you go ahead and take the leap. You’ve invested a lot of time into creating some really great content, but you’re now stuck as you’re not sure how well it’s doing. In this post, we will take you through seven key metrics you should be keeping an eye on to measure  the success … Read more

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Promoting Your Website 0

How to Gain Traffic to Your Blog

One of the most potent small business tools is a blog. With a blog you can harness a number of marketing channels: content marketing, press, SEO, brand awareness and more. It’s a worthwhile investment that can help you drive a lot of traffic to your website. Many website builders will have a blogging platform that you can use (at Yola, it’s Tumblr). If you haven’t started a blog yet, here’s … Read more

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Site Building Advice 0

5-minute website fixes: Driving conversions with a landing page

So, upon building a business website, you’re on the hunt for ways to improve conversion rates. As always, when it comes to any site-building matter, the Yola Pros have just the antidote for your profit-building problem. The answer – landing pages. Before you get to building, it’s a good idea to get familiar with what they are, and why they’re necessary. Additionally, if you’re familiar with keywords, call-to-action buttons and … Read more

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Promoting Your Website 0

Getting Your Site Ranked by Google: Working Smarter, Not Harder

Search engine optimization is a game that can be hard to understand for most small business owners. Even if you understand it, it can be hard to implement or even do it correctly. The first place to begin is with your keywords. It helps to develop a theme around what you expect visitors to search for when looking for your website. For example if you are a personal trainer, you’ll … Read more

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