Tag Archives: pay per click

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Is paid search really worth it for small businesses?

Paid search, pay per click (PPC), cost per click (CPC), search engine marketing (SEM), Google AdWords, lions, tigers and bears… oh my. What does it all mean? Simply put, paid search is when you buy keywords and create ads that will show when someone searches for those keywords. Paid search can be a great tool for small businesses when done right. It will put your business in front of people … Read more

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