Tag Archives: paid search

Promoting Your Website One Response

How to use analytics and why they’re important

You may often hear the terms “website analytics” or “site statistics” and wonder what exactly these terms refer to, and why they would useful to you and your business. Before we delve into what makes analytics important, let’s define what they actually are. What are website analytics? Website analytics are generally referred to as the measurement, analysis and reporting of Internet in order to understand and optimize website. To put … Read more

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Promoting Your Website 4

SEO, SEM and PPC: An Easy Intro for Small Business Part 2

Last week, this series started off with an introduction to SEO, now we’ll help you get acquainted with SEM and PPC. Since you’ve optimized your site, now it’s time to actively recruit customers. You can do this with paid search, or online advertising. When you search for something using a search engine, whether that’s Google or Bing, there are two kinds of results: there are the organic results (free) and … Read more

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Promoting Your Website One Response

How to Make Paid Search Pay Off

How can you drive a high volume of traffic to your new Yola website–and do it right out of the gate? One of the most effective ways is a paid search campaign on one of the big engines, like Google or Bing & Yahoo. It can bring in visitors who are actively looking for the specific products or services you offer. Best of all, paid search can start driving people … Read more

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