Tag Archives: long tail keywords

Site Building Advice 0

5-minute website fixes: Driving conversions with a landing page

So, upon building a business website, you’re on the hunt for ways to improve conversion rates. As always, when it comes to any site-building matter, the Yola Pros have just the antidote for your profit-building problem. The answer – landing pages. Before you get to building, it’s a good idea to get familiar with what they are, and why they’re necessary. Additionally, if you’re familiar with keywords, call-to-action buttons and … Read more

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Promoting Your Website 0

Getting Your Site Ranked by Google: Working Smarter, Not Harder

Search engine optimization is a game that can be hard to understand for most small business owners. Even if you understand it, it can be hard to implement or even do it correctly. The first place to begin is with your keywords. It helps to develop a theme around what you expect visitors to search for when looking for your website. For example if you are a personal trainer, you’ll … Read more

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Guest Bloggers 0

Why Keywords Are a Big Deal to Small Businesses

Article written by Megan Totka, Chief Editor for ChamberofCommerce.com We’ve noted in the past that SEO is often the elephant in the room when it comes to small businesses and their websites. What if we told you that the elephant in the room had its own elephant? SEO, keywords and keyword research remain some of the most controversial, hot-button topics, when it comes to small business and a good rapport … Read more

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Promoting Your Website One Response

How to advertise your business online through SEM

As a website owner, one key question you probably find yourself thinking about often is how to drive leads and customers to your site. Search Engine Marketing (SEM) provides an effective channel for advertising your business online and gain visibility to customers through search engines like Google and Bing. What makes SEM great is the fact that you can monitor the ROI on your campaign a lot more accurately than … Read more

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