Tag Archives: email marketing metrics

Promoting Your Website 5

Marketing Campaigns 101: 7 Steps to Launching Your First Email Marketing Campaign

Email Marketing can be simple, affordable and effective, which is why many small businesses decide to use this channel to launch their first marketing campaign. According to the Direct Marketing Association, businesses made on average $40 for every $1 spent on email marketing in 2011. Here are 7 steps to help you launch your first email marketing campaign. 1. ┬áDecide on your campaign objectives Before you create your first campaign, … Read more

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All Posts, Guest Bloggers 4

Top 10 Email Marketing Metric Basics

Good Email Marketing can help you get quick, easy and repeatable qualified traffic to your website. With Email Marketing, regardless of your experience, there are some key metrics that you need to understand, report and benchmark against to see if your email marketing is performing effectively. These metrics give you a bigger picture of email performance when analyzed month to month or year over year and also offers quick feedback … Read more

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