Tag Archives: Driving traffic

Promoting Your Website 6

3 giveaways to drive traffic that will cost you next to nothing

Driving traffic to your website is one of the top goals of any online business owner. In this article, we go over three giveaways to help you gain website traffic. Read more

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Promoting Your Website 0

Gaining a Competitive Edge Part Two: Staying Ahead of the Competition

Last week we looked into how businesses can use SWOT analysis to identify their strengths and weaknesses are as well as auditing those of their competitors. This helps small business websites market to the strengths of their business and to the weaknesses of their competitors. In this post, we’ll take you through 5 things every small business can do to stay ahead of the competition. 1. Value existing customers Retaining … Read more

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Promoting Your Website 0

How to Gain Traffic to Your Blog

One of the most potent small business tools is a blog. With a blog you can harness a number of marketing channels: content marketing, press, SEO, brand awareness and more. It’s a worthwhile investment that can help you drive a lot of traffic to your website. Many website builders will have a blogging platform that you can use (at Yola, it’s Tumblr). If you haven’t started a blog yet, here’s … Read more

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Site Building Advice 0

5-minute website fixes: Driving conversions with a landing page

So, upon building a business website, you’re on the hunt for ways to improve conversion rates. As always, when it comes to any site-building matter, the Yola Pros have just the antidote for your profit-building problem. The answer – landing pages. Before you get to building, it’s a good idea to get familiar with what they are, and why they’re necessary. Additionally, if you’re familiar with keywords, call-to-action buttons and … Read more

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Promoting Your Website 0

5 stats to make you rethink social media marketing strategy

As of September 2013, 73% of online adults used social network sites. Although sites such as Pinterest and Instagram have been growing in popularity, Facebook is still the most dominant social network platform, with 71% of online adults using it, an increase of 4% from late 2012. With people spending so much time on social media it makes sense that small businesses are utilizing it to market their products and … Read more

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