Tag Archives: Driving traffic

Promoting Your Website 0

What is alt text, and why do your photos need it?

If you’ve built a website and started to learn about SEO, you are probably familiar with the term alt text. Put simply, alt text (also referred to as alternative text or alt tags) are used to describe the images on your web page. Here’s an example of an image we used in a recent Yola blog post: This is the alt text we used for this image: As you can … Read more

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Guest Bloggers 0

How Diversifying Your Content Can Help You Gain More Traffic

Guest post written by Jessica Edmondson When I say “content,” what’s the first word that comes to mind? If you answered “blog posts,” you’re not alone, as the terms have become pretty much synonymous. But as more and more companies develop rich and vibrant online presences, a blog-only content strategy just isn’t going to attract eyeballs (and clicks) like it used to. To really drive traffic with content, you’ve got … Read more

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Site Building Advice 0

Choosing a domain name with a business keyword

Choosing a domain name for your business website is an important step in the website building process. Not will it make your site look more credible, but it will also help with name recognition, and is a great way to brand your business. Most businesses tend to choose a domain that matches their business name, however it may be more beneficial for site traffic if you choose a domain that … Read more

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Site Building Advice 0

Spring Cleaning Your Site Content

It’s springtime! This means time for snowmelt and sunshine and website cleaning. That’s right. Get ready to welcome new business by cleaning out any old or outdated information on your site. Here’s a comprehensive checklist on a few quick website fixes that will add more value to your business. News, events and calendars When was the last time you updated your news page? Is the copyright date in the footer … Read more

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Promoting Your Website One Response

SEO Predictions for 2014

Search Engine Optimization has changed significantly over the past few years. As more and more websites become live and the competition for keywords grows, staying afloat and in front of customers becomes a true challenge. In the last year, search engines have shifted immensely and, unfortunately, targeting keywords alone isn’t enough. However, knowing your keywords still remains important. SEO has become more and more content-centric, and this still includes keywords. … Read more

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