Yola.com’s Featured Site is all for the ladies this week! Fall is in the air, and aside from the leaves changing color and Pumpkin Spice Lattes my favorite part of the season is pulling out my tall boots and cozy sweaters. The Pear Tree offers super sassy boots for those of us that have trouble finding the “perfect pear” because let’s face it, we don’t all have pencil thin calves, but we all like to rock a sleek boot with a kitten heel. The boots reside in Australia, but with free shipping worldwide they will walk, fly or sail to anywhere your feet may be!
Site owner Crystal Robinson shared how she was able to easily build a website, from her struggles to select the perfect style for her website to researching her competitors to make sure she stood apart from the crowd. We thought it was a great study of how to build a successful site and hope that you find it useful as well.
My site has been a labour of love (mostly!) I was put onto Yola after much whining to my IT friends. I’m secretly a control freak and wanted to create and manage my own site with minimal cost. A mentor highly recommended another site builder which would cost thousands of dollars just to use. Why would I pay for something I then had to make myself?
Being a former Graphic Designer I was determined to do it myself, to create my own vision. The hardest part was starting—choosing the style. I ended up changing styles about 6 times. I slowly started to make the style I chose my own, altering colours and logos to soften the feel of my site and making sure it flowed.
I had a few frantic emails to the Yola support team when I couldn’t find, figure out, or upload something, and bless them, they were very patient with me. The support really impressed me, I mean, for a free site builder there’s an awful lot of help available.
I’m on my site adding or editing a few times a week, I love how I can change a price or mistake within 2 minutes and have it live instantly. I’ve had great feedback on the site, my customers love the modern but non-intimidating feel of it. I’ve made sure it’s different to anything else within my niche market to make sure it stands out, yet doesn’t scare people off. I have since recommended Yola to anyone who will listen. Including the person who put me onto it.—Crystal Robinson
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