Are you in the fitness field, but have yet to tap into the online marketplace? According to the Bureau of Labor Statistics, there will be a 24% increase in the number of fitness trainers and instructors from 2010-2020.
Realizing that your number of competitors will dramatically increase in years to come, how do you plan on standing out among the crowd?
Statistics show that:
- 72% of consumers trust online reviews as much as personal recommendations from real people.
- 82% of small business owners have said their main source of new business is referrals.
- 61% of global Internet users research products online.
With these stats in mind, we say the answer to your trainer-inflation-woes is simple. Build a website!
If at this point you’re ready to debut your online presence, but cannot fathom where to begin, ahead lies the tips to send you well on your way.
Class Schedule and Cancellations
Two of the most important things to include on your site are your class schedules and cancellations. Displaying these is not only helpful to your current customers, but also gains credibility with your potential customers. Seeing that you keep your students up-to-date shows that you’re courteous and value their time. Zumba Fitness Hamilton goes above and beyond by also displaying their schedule and cancellations on their homepage, making client access quick and easy.
As we previously stated, 72% of consumers trust online reviews as much as personal recommendations from real people. That being said, having reviews on your fitness site is imperative. This shows future customers that you not only have a fabulous site, but that you are also a credible instructor. There are many ways you can gain reviews. You can start by simply asking some of your best students – they will be flattered that their instructor values their opinion.
Hiring a personal trainer can be tough for a timid novice. Including an About Us page on your site shows your potential clients that you’re personable and dedicated to their success. This is also the perfect venue to boast about yourself, such as your experience, accomplishments, and successes. Zumba Fitness Hamilton did a fantastic job of this by not only including bios and photos of their instructors, but also included a gallery of the classes they have put on.
A successful contact page not only gives potential clients the resources necessary to get in touch with you, but also makes the user want to get in touch with you. Instead of merely adding a phone number and address, try adding a map and a contact form. Using these tools will leave your clients with no reason not to get in touch with you!
Adding a Frequently Asked Questions (FAQ) page to your site is a great way to add credibility to your site, while being helpful and informative. Additionally it makes a timid novice more comfortable, and put their mind at ease. When creating a FAQ page, include questions such as:
- How long is a class?
- What shoes should I wear?
- What can I expect?
- What should I bring?
- Can I bring friends?
Make sure your answers sound personable, as if you were having a conversation with a client. Zumba Fitness Hamilton does a great job of this by informing students to “bring a great attitude, a bottle of water, and a towel,” to their classes.
Don’t lose your clients attention once they’ve exited your site. Add an online store to sell single class passes (for clients who not ready to commit), as well as multiple class passes (for clients who are all-in). Additionally, you can add the apparel necessary for a successful class to your online store, for a one-stop-shop!
Creating your fitness site may seem a difficult feat – once you get the ball rolling, you’ll have your picture perfect site in no time. Let us know in the comments how these tips have worked for you!
Stay tuned for more tips in our “Make Your Website” series!