Site Building Advice 5

How to Optimize Your Site for Mobile

By the end of 2013, there will be 1.4 billion smartphones in use. There is no doubt that mobile platforms are slowly becoming a dominent force in the website and web design world. What this means for website owners is that mobile is definitely a force to be reckoned with, and we need to start optimizing for mobile.

Here is an example of a simple, but effective mobile website. Aussie Cushion is an Australian-based company that sells designed or custom cushions. It’s a clean and easy-to-use site that is optimized for mobile devices.
AussieCushion Mobile Site
In order to optimize for a mobile website, there are a few things to consider. Looking over the mobile website data of eight million Yola users, we’ve found that there are two common reasons people look for a business on their phone:

  1. Phone Calls — At the end of the day, people will still want to talk to a real person for answers. Smartphone users will search online for a company’s phone number to quickly give that business a call.
  2. Directions — People en route to a location  will often search a mobile website to look up, or confirm, the address or to get directions.

Mobile Website Click to CallAussie Cushion Google Maps

When optimizing for mobile, make sure that these two features are displayed prominently. A smartphone user should come to your site and be able to easily click to call or to see a map and directions.

There are more subtle differences as well. For example, in a mobile-optimized website, your content appears in a single column. If you don’t have a phone number or a physical place of business, you should configure your mobile site to your liking.

Keep in mind that one of the key benefits of having a mobile-optimized website is that your customers can contact you easily on the go. It’s a huge plus for your customers  and big win for you as a business owner by providing easy accessibility to reach you. Just think of the 1.4 billion people that you can reach easily.