Site Building Advice 2

Google AdSense: Making Sense and Cents

So you’ve set up your business site, figured out creative ways of getting traffic and gotten visitors excited about your online business, now what? It’s time to monetize your site!

You can monetize your website through Google AdSense. In the widgets section of Sitebuilder, you can drag and drop your Google AdSense code into your Yola site and get it up and running in minutes.

What is Google Adsense?
Through AdSense, Google allows publishers from around the world to display automatic, text, image, video or interactive media advertisements that are targeted to website visitors. Revenue is generated on either a per click or per impression basis. Whenever a visitor clicks an ad on your site or visits your site, you generate revenue. As such, the more traffic you get on your site, the more money you make through AdSense. One Yola user was able to generate profitable traffic to his site, using search optimization techniques and Google Adsense.

How do I add Google Adsense to my Yola site?
To add your AdSense code to your Yola site, click on widgets and then click on e-commerce in the Yola site builder. Afterward, drag and drop the Google AdSense Widget onto your page. In the dialogue box that opens, click on the link to sign up for an AdSense account, if you don’t already have one. You can easily set up an account using an existing Google Account, if you already have one. Otherwise, you can sign up for a new Google Account. (You can also use your Yola Mail address to create a Google Account too.) Then, sign up for Google AdSense.

Once you’ve registered your AdSense account. Next, you can customize your ad, copy the advertising code and paste the code back in the dialogue box on your Yola site and click “Save.” For step-by-step instructions, you can check out our tutorial on Google Adsense.

Adding Google AdSense to Yola
How do I make sure my Adsense is successful?

Many website owners are often interested in learning the best way to succeed online using Google AdSense. The truth is that customers reward insightful, well-designed  and useful websites by returning to them over and over again. If you provide your customers with information that can add value to their lives, and if you invest in making sure that you plan your website well and that it is easy to navigate and read, your visitors will come back for more information. You also would have won some loyal fans.

Another useful way of ensuring that your visitors enjoy visiting your website is by making sure that it is optimized for mobile devices. Luckily, Yola allows you to easily take your site mobile. Make sure you activate mobile publishing, especially if you have a store or business address and phone number.

Mobile publishing
Some website owners try to, unfavourably, manipulate the amount of money they make from AdSense by clicking on the ads on their sites. This is the easiest way to get banned from AdSense. The terms and conditions clearly states that clicking on your own ads or using artificial means of inflating your impressions or clicks is not permissible under the program.

Are you currently monetizing your Yola site using Google AdSense? What has your experience been like so far? Share your thoughts or questions with us in the comments.