Author Archives: Abi Waterer

Site Building Advice 0

Determining the goal of your business website

Considering and defining the main goal of your website is one of the most important tasks of site-building. Before you start thinking about color schemes or copywriting, you should first work out what you hope to achieve by creating a site. Think of your favorite websites. Sites you consider to be “good” are likely ones that have been well thought out with clearly defined goals. Why are website goals important? … Read more

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Promoting Your Website 0

What is alt text, and why do your photos need it?

If you’ve built a website and started to learn about SEO, you are probably familiar with the term alt text. Put simply, alt text (also referred to as alternative text or alt tags) are used to describe the images on your web page. Here’s an example of an image we used in a recent Yola blog post: This is the alt text we used for this image: As you can … Read more

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Site Building Advice 0

Choosing a domain name with a business keyword

Choosing a domain name for your business website is an important step in the website building process. Not will it make your site look more credible, but it will also help with name recognition, and is a great way to brand your business. Most businesses tend to choose a domain that matches their business name, however it may be more beneficial for site traffic if you choose a domain that … Read more

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Promoting Your Website 0

What your business Facebook page analytics are telling you: Part two

Whether you’re growing the online presence of your business or taking advantage of their advertising campaigns, when it comes to social media Facebook is a great avenue for self promotion. In a recent article we gave you an introduction to Facebook Analytics, briefing key elements such as the Overview Dashboard as well as the low down on Likes. Here in part two of the series, we will delve further into … Read more

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