It’s no surprise that January is the prime month for fitness business. With New Year’s resolutions in hand, many of us consign ourselves to gyms, workout regimens, diets, and more during the month of January – all in hopes that our winter season of feasting and slow-moving will melt away in a few short weeks.
Without a doubt, if you are in the fitness business, you need a website. If you don’t have one or would like to refresh yours, now is the time to get your fitness website ready for the New Year rush. In this article, we’ll outline three great tips that you need to know to build a good fitness website.
1. Pictures and more pictures
Take photos of you, your body, your activity, your work, your clients and anything else that is relevant. People want to see and understand the results and the benefits that you can provide them. Your fitness website must display your philosophy and how you help your clients achieve the results they want. And what better way to say it than with pictures.
Once you’ve taken as many pictures as you can, the next step is to determine which pictures you’d like to use and the layout for your fitness website design. Sometimes your pictures will help you highlight key points on your web pages and headers. Keep taking pictures until you have the right one, and swapping your pictures for a better image is really easy with the Picture Widget.
After you’ve uploaded your photos to your fitness website, add in keywords and alternative text for each picture. This is a common mistake that many in the fitness business make. This text allows search engines to categorize your content and images, helping your fitness website to show up for relevant searches.
2. Start a blog now
There are a million and one reasons why you should start a blog. It’s up to you to find the one that’s best for you. Not to mention, all those pictures you took have a home and won’t go to waste. On your fitness blog, you can also write about healthy recipes, recommendations, work out routines, before and after client photos and stories – the options are endless.
Also, adding fresh content to your fitness website will give search engines a reason to keep crawling and indexing your site for your keywords. Your customers will also appreciate updates and interesting information from you. After all, you are the fitness expert, and your fitness website and blog will reflect this.
3. Get a custom domain
Nowadays hosting a website and buying a domain are super easy and really cost effective. Custom domains help people remember your website, will make your fitness business more professional, and search engines have a slight preference to custom domains as opposed to subdomains (mysite.yolasite.com).
If you need help deciding on a custom domain, we’ve written a few articles here and here.
How are you getting your fitness website ready for the New Year?